SCA presents Annual Report and Updated Logotype

  SCA presents Annual Report and Updated Logotype

Business Wire

STOCKHOLM -- March 15, 2013

Regulatory News:

Today, SCA (STO:SCAA)(STO:SCAB) presents its 2012 Annual Report and
Sustainability Report on In recent years, SCA has transformed
into a leading, global hygiene and forest products company with a strong and
award-winning sustainability profile. In conjunction with this, SCA has
decided to modernize its logotype and unveil its look in connection with the
publication of the Annual Report.

For SCA, 2012 was an eventful year marked by change. During the year, SCA
carried out some of the largest business transactions in its history,
accelerating the Group’s transformation into a leading, global hygiene and
forest products company. The acquisition of Georgia-Pacific’s European tissue
operations and the sale of the packaging operations were finalized.

“The sale of the packaging operations represented a further step in our
journey of change and ensures reduced sensitivity to economic fluctuations and
financial opportunities to grow in the hygiene business. In 2012, we continued
to prioritize efficiency, innovation and growth and, despite a turbulent
global economy, we increased our sales and profits in 2012,” says Jan
Johansson, President and CEO, SCA.

In conjunction with the publication of the Annual Report and Sustainability
Report, SCA is launching an updated logotype featuring stronger, more distinct
colors and softer lines. The communication concept Care of life has been
written out to clarify and strengthen the message of how SCA as a company can
make a difference for people, nature and society.

“We have chosen to update the SCA logotype to include it in the transformation
of our company and to better reflect our business operations,” says Jan

Stockholm, March 15, 2013

SCA is a leading global hygiene and forest products company. The Group
develops and produces sustainable personal care, tissue and forest products.
Sales are conducted in about 100 countries under many strong brands, including
the leading global brands TENA and Tork, and regional brands, such as Lotus,
Libresse, Tempo and Libero. As Europe’s largest private forest owner, SCA
places considerable emphasis on sustainable forest management. The Group has
about 36,000 employees and sales in 2012 amounted to SEK 85bn (EUR 9.8bn). SCA
was founded in 1929, has its headquarters in Stockholm, Sweden, and is listed
on NASDAQ OMX Stockholm. For more information, visit

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Boo Ehlin, VP Media Relations
+46 8 788 51 36
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