New DNN Social Integrates Communities Into Corporate Websites to Optimize
Branded User Communities Lower Support Costs, Increase Sales and
Awareness, Help Acquire and Retain Customers, and Inform Product
SAN MATEO, CA -- (Marketwire) -- 03/19/13 -- DotNetNuke (DNN), whose
award-winning web content management system (CMS) powers hundreds of
thousands of websites around the world, today announced a social
software solution aimed at optimizing customer engagement and loyalty
through online communities. DNN Social gives businesses the ability
to easily create and manage communities on their existing websites,
giving end-users a one-stop destination for consuming content,
exchanging ideas and interacting with other community members.
DNN Social enables businesses to effectively control the customer
conversation by allowing it to take place on the corporate website,
instead of driving customers to a third-party social site. Thriving
user communities can help reduce support costs, drive product
innovation and increase sales and brand awareness at an affordable
price point. Available today, DNN Social is reinventing how companies
optimize their web presence by combining industry-leading content and
community management into a single, easy-to-use solution.
"Online communities represent a golden opportunity for you to deepen
engagement with your prospects and customers in a leveraged,
cost-effective way,"(1) said Kim Celestre, senior analyst serving
technology marketing professionals at Forrester Research, Inc.
DNN has a strong expertise in communities, having spent the past 10
years building, interacting with and nurturing its own passionate
community of more than one million registered members. Its membership
comes from over 30 countries around the world and nearly 63 percent
are very active in the community. In addition, more than 8,000 new
members sign up per month.
"As the nation's number one provider of on-demand solutions for
schools, colleges and universities, we need a seamless and intuitive
way to manage our content and engage with our users. Simply put, DNN
Social enables this for us and even goes beyond that to offer true
extensibility to other platforms -- a feature much needed in the
education space," said Nick Mirisi
s, director, marketing and business
development for SchoolDude. "The value got us on board as a beta
tester, but the impressive features and functionality are what will
keep us on board in the long run."
"Stand-alone social solutions are cool to look at and talk about, but
their value from true marketing and business development perspectives
is very limited," said Navin Nagiah, president and CEO, DNN. "There
is no better place to monitor customer behavior and engage with them
than on a company's website, and thus their entire online experience
on your website must become social -- not just in a community section
that is powered by 'siloed' social software and sites."
DNN Social incorporates a broad suite of social features to enhance
digital marketing, customer support, product development and
e-commerce. These features include:
-- Gamification: Companies can produce long-lasting fans through
compelling experiences that occur directly on their sites --
increasing the level of engagement and interaction with the brand.
Now, sites will be able to reward customers with reputation points,
special privileges and recognition based on activity and contribution.
-- Data Analytics: Powerful data analytics and reporting can optimize
community health. With DNN Social, site managers will have access to a
crisp and user-friendly dashboard view that allows for easy tracking
of community engagement and optimizing engagement.
-- Ideation: Solicit feedback and collaborate with customers to gather
insights on ways to improve products and services. Crowd-sourcing
ideation enables faster and better innovation and creates a sense of
belonging and brand loyalty for customers.
-- Q&A: Members submit or search for previously submitted questions
and answers to gain input from peers and receive more "real" customer
service. Members can answer others' questions and vote on helpfulness
of answers. An added perk here is that this interaction can also add
to product innovation by leveraging the interactions between customers
in this Q&A environment.
DNN is the only company today that provides a proven CMS integrated
with a social solution at a disruptive price point. Other vendors'
offerings enable the creation of stand-alone sites, effectively
"siloing" content and community. In addition, most other solutions
charge per community user, effectively penalizing a company for
building a successful community in the long term. Seeking to deliver
the most cost-effective and intuitive experience, DNN Social's
server-based licensing fee supports scalable growth of a company's
customer engagement program.
(1)"Your Community Upgrade: From Experiment To Strategic Approach",
Forrester Research, Inc., July 12, 2012
For more information about DNN Social, please register for this
About DotNetNuke Corp.
DotNetNuke (DNN) provides a suite of
solutions that make designing, building and managing feature-rich
sites and communities fast, easy and cost-effective. The DotNetNuke
CMS is the foundation for over 750,000 websites worldwide. DNN
Social, our newest solution, enables businesses to create immersive,
interactive communities. Thousands of organizations like True Value
Hardware, Bose, Cornell University, Glacier Water, Dannon, Delphi,
USAA, NASCAR, Northern Health and the City of Denver have leveraged
DNN to deploy highly engaging business-critical websites. Our rapid
growth in product sales and deployments resulted in DotNetNuke Corp.
being named one of the fastest growing private companies in America
by Inc. Magazine in 2011 and 2012.
Get started building your online community today -- call us at (650)
288-3150 or visit dotnetnuke.com
DotNetNuke(R) and DNN(R) are registered trademarks of DNN Corp. All
other registered and unregistered trademarks in this document are the
sole property of their respective owners.
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