EffectiveUI and Satrix Solutions Partner to Expand Customer Feedback Efforts

 EffectiveUI and Satrix Solutions Partner to Expand Customer Feedback Efforts

In working with Satrix Solutions, EffectiveUI will leverage ongoing customer
feedback programs to continually elevate the client experience and remain
in-tune with the evolving needs of the market

PR Newswire

DENVER and SCOTTSDALE, Ariz., March 19, 2013

DENVER and SCOTTSDALE, Ariz., March 19, 2013 /PRNewswire/ -- Satrix Solutions,
provider of customer feedback programs and consulting services, and
EffectiveUI, a leading full-service user experience agency, today announced a
partnership to manage EffectiveUI's customer feedback efforts. Satrix
Solutions will help EffectiveUI operationalize customer insights with Customer
Satisfaction Surveys, Sales Win/Loss Analyses and other feedback initiatives
to establish deeper engagements with their customers.

"Our business centers around customer experience, and we live by that when it
comes to the experience our clients have in working with us as well," said
Rebecca Flavin, CEO of EffectiveUI. "We firmly believe in using our customers'
feedback to drive strategy and also recognize the value in partnering with a
third party expert to collect and analyze customer sentiment from an unbiased
perspective. Satrix Solutions will help us continue to stay informed about the
specific needs of our target customers, as well as identify opportunities to
enhance our service and ensure clients have an exceptional experience with

Satrix Solutions specializes in helping business-to-business organizations
apply rigor and discipline to their customer feedback efforts. Their proven
approach to the design and implementation of ongoing feedback programs
empowers clients with actionable customer insights which leads to improvements
that ultimately drive positive business outcomes.

"Research shows that companies with more loyal customers grow faster than the
market. Therefore, creating a corporate culture in which customer feedback
guides action and decision-making is a clear competitive advantage," said Evan
Klein, founder and president of Satrix Solutions. "By combining our best
practice approach with EffectiveUI's deep commitment to customer
relationships, they'll be armed with data-driven insights which can be
confidently shared with those in the best position to affect the customer

About EffectiveUI
Founded in 2005, EffectiveUI is a full-service user experience agency that
simplifies complex experiences, bringing value to people's lives. By
researching and articulating user needs, our team of customer insight, design
and technology services experts create custom applications that improve
digital interactions and enhance emotional engagement with a company and
brand. EffectiveUI works with some of today's top companies – including
American Greetings, Boeing, CenturyLink, eBay, Kaspersky Lab, National
Geographic, NextGear Capital and Water For People – to provide a strategic
vision and to increase revenue, brand awareness, customer loyalty and
usability. EffectiveUI is a WPP company (NASDAQ: WPPGY). WPP is the world's
largest communications services group.  To learn more about EffectiveUI, visit
www.effectiveui.com, send an email to info@effectiveui.com or call

About Satrix Solutions
Satrix Solutions was founded with a primary goal —help businesses maximize
potential and opportunity. Organizations rely on the company's formal customer
feedback programs to gather valuable insights from existing, former and
potential customers. The expert analyses and recommendations delivered by
Satrix Solutions serve as a blueprint for driving operational improvements to
enhance the customer experience. By leveraging a proven approach to capturing
and responding to the needs of the market, their clients are able to improve
customer retention, maximize share-of-wallet and increase sales close rates.
Satrix Solutions is a certified Net Promoter® Loyalty Partner and serves
business-to-business organizations in a variety of industries, each focused on
realizing the financial benefits of creating a differentiated service
experience. For more information visit www.SatrixSolutions.com or call

®Net Promoter, Net Promoter Score and NPS are registered trademarks of Bain &
Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld

EffectiveUI is a trademark of EffectiveUI, Inc. Other company and product
names may be trademarks of their respective owners.

SOURCE EffectiveUI; Satrix Solutions

Website: http://www.satrixsolutions.com
Website: http://www.effectiveui.com
Contact: Jill Petersen, EffectiveUI, +1-206-683-5225,
jill.petersen@effectiveui.com, or Heather Timney, Satrix Solutions,
+1-480-773-6120, heather@satrixsolutions.com
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