Crackle Partners with comScore for Ground-Breaking Multi-Platform 'Video Everywhere' Audience Measurement Initiative

   Crackle Partners with comScore for Ground-Breaking Multi-Platform 'Video
                 Everywhere' Audience Measurement Initiative

comScore Will Produce Unduplicated Audience Size and Demographics for Crackle
Across All Screens & Platforms - Online, Mobile/Tablet, Connected TV and Game

PR Newswire

NEW YORK and RESTON, Va., March 19, 2013

NEW YORK and RESTON, Va., March 19, 2013 /PRNewswire/ -- Crackle and comScore
(NASDAQ: SCOR) today announced a first-of-its-kind all-platform audience
measurement deal for Sony Picture Television's free ad-supported video
streaming service, Crackle. This ground-breaking initiative will leverage
comScore's audience measurement techniques to produce unduplicated audience
size and demographics across the entire Crackle entertainment network, which
includes all screens and platforms – online, mobile/tablet, connected TV and
game consoles. Data will be available during the second quarter and Crackle
will be the first in the industry to use this methodology to provide
advertisers with comScore video audience measurement for all of its devices
and 20+ apps.


comScore's proprietary methods leverage census-level media measurement that
produces audience samples numbering in the millions, far surpassing
traditional TV audience counting methods. In addition, this census-level
reporting – which provides enough common touchpoints between each platform to
determine cross-platform overlap – serves as the basis for comScore's
multi-platform audience de-duplication techniques.

"Before this new capability, there had been no audience measurement of
connected TV and game consoles, so publishers and networks could not provide
an unduplicated audience number," said Eric Berger, GM of Crackle and
executive vice president, digital networks for Sony Pictures Television. "With
the help of comScore and their revolutionary approach, we can now provide
advertisers with measurement that includes the audience size and demographics
across all of Crackle."

"Our development of this multi-platform attribution technique cracked the code
for determining a single unified audience number across platforms, and we
designed it with the knowledge that it could theoretically scale to
accommodate the growing number of media channels today," said Serge Matta,
comScore President of Commercial Solutions. "In working with Crackle to
measure its total audience, we have tested the limits of multi-platform
measurement and proven that scalability can be achieved. This is an important
first step in giving media companies the credit they deserve in delivering
audiences to advertisers across a variety of touchpoints."

About Crackle

Crackle, Inc. is a multi-platform next-generation video entertainment network
that distributes digital content including original series and full-length
traditional programming from Sony Pictures' vast library of television series
and feature films in addition to the libraries of other studios. Crackle is
one of the fastest growing entertainment destinations on the Internet, mobile
and over-the-top devices, offering audiences high-quality programming in a
variety of genres, including comedy, action, sci-fi, horror and music. Crackle
reaches an impressive audience through its diverse online and mobile
distribution network. Crackle is available in the US, Canada, UK, AU, Latin
America and Brazil. Visit Crackle's site at or find Crackle on
Facebook at

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and
analytics, delivering insights on web, mobile and TV consumer behavior that
enable clients to maximize the value of their digital investments. For more
information, please visit

Cautionary Note Regarding Forward-Looking Statements

This release contains forward-looking statements within the meaning of Section
27A of the Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934, including, but not limited to, expectations regarding the impact
and benefits to comScore from its multi-platform audience measurement
products, financial or otherwise. These statements involve risks and
uncertainties that could cause our actual results to differ materially,
including, but not limited to: the features and characteristics of the
products, the rate of development of the digital marketing intelligence,
Internet advertising and e-Commerce markets; the growth of the Internet as a
medium for commerce, content, advertising and communications; and the
acceptance of new products and methodologies by the industry, including
existing and prospective clients.

For a detailed discussion of these and other risk factors, please refer to
comScore's most recent respective Quarterly Reports on Form 10-Q, Annual
Reports on Form 10-K and from time to time other filings with the Securities
and Exchange Commission (the "SEC"), which are available on the SEC's Web site

Stockholders of comScore are cautioned not to place undue reliance on
forward-looking statements, which speak only as of the date such statements
are made. comScore does not undertake any obligation to publicly update any
forward-looking statements to reflect events, circumstances or new information
after the date of this press release, or to reflect the occurrence of
unanticipated events.

SOURCE comScore, Inc.

Contact: Andrew Lipsman, comScore, Inc., +1-312-775-6510,;
or Paula Askanas, Sony Pictures Television, +1-310-244-3790,
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