MONTREAL, March 19, 2013 /CNW Telbec/ - Aimia today announced that it will
take full control of the Nectar Italia coalition loyalty program, acquiring
the remaining 25 per cent stake currently held by Banque Accord S.A.
The purchase price consideration of approximately €7 million ($9 million)
will be paid on completion. An additional contingent consideration, for an
amount to be determined, may be paid within the next two years, based on the
performance of the program.
Over the three years since its launch in March 2010, Nectar Italia has signed
up over 9.5 million members. Anchored by long term contracts with retailers
Auchan, Simply Sma and a Nectar Italia co-branded financial cards offering,
the program has 14 sponsor partners today.
Rupert Duchesne, Group CEO, said: "Our ability to deliver significant numbers
of new members despite the deterioration in the Italian economy over the last
three years is testament to the value members can derive from participating in
coalition loyalty programs. We continue to make investments based on the
value that we believe they can bring over the longer term for shareholders."
The transaction is expected to close within the next 60 days.
Aimia Inc. ("Aimia") is a global leader in loyalty management. Employing more
than 4,000 people in over 20 countries worldwide, Aimia offers clients,
partners and members proven expertise in launching and managing coalition
loyalty programs, delivering proprietary loyalty services, creating value
through loyalty analytics and driving innovation in the emerging digital,
mobile and social communications spaces.
Aimiaowns and operates Aeroplan,Canada'spremier coalition loyalty
program andNectar, theUnited Kingdom'slargest coalition loyalty program.
In addition,Aimia owns stakes in Air Miles Middle East, Nectar Italia,
Mexico'sleading coalition loyalty program Club Premier, Brazil's Prismah
Fidelidade, and i2c, a joint venture with Sainsbury's offering insight and
data analytics services in the UK to retailers and suppliers. Aimia also holds
a minority position in Cardlytics, a US-based private company operating in
transaction-driven marketing for electronic banking. Aimia is listed on
theToronto Stock Exchange(TSX: AIM). For more information, visit us at
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-0- Mar/19/2013 23:01 GMT
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