Sony Powers Jimmy Kimmel Live Concert Series

                 Sony Powers Jimmy Kimmel Live Concert Series

PR Newswire

SAN DIEGO, March 19, 2013

SAN DIEGO, March 19, 2013 /PRNewswire/ -- Sony Electronics today announced the
launch of a year-long relationship as the official concert series partner of
the ABC late night hit, Jimmy Kimmel Live, which airs at 11:35pm/10:35pm CT.
UM, a division of IPG Mediabrands, negotiated the deal which begins on March
19 with T.I. as the first performer on JKL's Sony Studio Stage in Hollywood,
CA.

Starting today, Sony will be both powering the "Jimmy Kimmel Live" broadcast
and Concert Series with their products. Sony will also be providing their
award winning Digital Imaging products to tenT.I.concert-goers attending the
performance on the outdoor Sony Stage. These fans will be able to use these
devices to film the concert from the crowd, creating the first evercrowd
sourced coverage of a "Jimmy Kimmel Live" performance. This eventwill live
on the newly launched Jimmy Kimmel Live Music YouTube Channel. 

Throughout the relationship, Sony will showcase new products in the Jimmy
Kimmel Live show with multiple custom integrations. State of the art Sony
products and technology will also be integrated into the brand new indoor and
outdoor Sony Stages, which will house a total of 146 concerts during the
relationship, allowing musical artists to perform on the most technologically
advanced stage in late night. Sony will enhance the Jimmy Kimmel Live studio
with the latest in innovations and trick out the green room with the most
premium consumer electronics.

The relationship represents a blend of music and technology that creates a
custom platform for Sony Electronics and its sister divisions, including Sony
Music Entertainment and Sony Pictures Entertainment.

"Teaming up with Jimmy Kimmel Live reinforces Sony's vision for synergy among
consumers of entertainment and technology, and demonstrates Sony's desire to
reach those consumers through more engaging, custom platforms," said Phil
Molyneux, president and COO of Sony Electronics."Sony is the only company
that can take consumers from the lens, the studio, and the set to the living
room for the ultimate entertainment experience."

Danny Kaplan, SVP, Client Business Partner, UM explained, "This collaboration
leverages a platform that resonates with the passions of Sony's key consumers
and maximizes impact by integrating product messaging into the fabric of the
program."

The deal is perfectly timed to coincide with Jimmy Kimmel Live's recent
ascendance in the 11:35pm timeslot, which has led to its highest ratings to
date.

Doug DeLuca, Jimmy Kimmel Live's Co-Executive Producer stated, "Jimmy Kimmel
Live is dedicated to producing the best content possible. Be it comedy or
music, we focus on creating a spectacular viewing experience for our audience
on all platforms. Sony is best in breed when it comes to tools for content
creation so it is a natural for us tojoinforces."

ABOUT SONY ELECTRONICS
Headquartered in San Diego, Sony Electronics is a leading provider of
audio/video electronics and information technology products for the consumer
and professional markets. Operations include research and development, design,
engineering, sales, marketing, distribution and customer service. Sony is
noted for a wide range of consumer audio-visual products, such as the BRAVIA®
LCD and 3D high-definition televisions, Cyber-shot® digital camera, Alpha
Digital SLR camera, Handycam® camcorder and Walkman® personal stereo. Sony is
also an innovator in the IT arena with its VAIO® personal computers, Reader
devices and Sony Tablets; and in high-definition professional broadcast
equipment, highlighted by the XDCAM® HD and CineAlta™ lines of cameras and
camcorders, and the SXRD™ 4K digital projector. For more information,
visitwww.sony.com/newsor join the Sony Community:
www.sony.com/blog;www.facebook.com/SonyElectronics;www.twitter.com/SonyElectronics;
www.youtube.com/SonyElectronics; andwww.pinterest.com/SonyElectronics.

ABOUT UM
UM (www.umww.com), a division of IPG Mediabrands, is a global marketing
communications agency that represents some of the world's leading marketers
and strategic thinkers. Our clients include Chrysler, Coca-Cola, ExxonMobil,
Johnson & Johnson, L'Oreal, Microsoft and Sony. As part of the Interpublic
Group of Companies, UM has 151 offices in 127 countries and employs 3,600
creative thinkers and doers. UM has set out to prove that "Curiosity Works". A
performance driven agency with avid curiosity, enthusiastic collaboration and
resolute accountability at its core, UM breeds a culture of curious
collaborative thinkers. Yes&, for this reason, UM holds itself to a higher
standard where the opportunity to take an idea further is a mandate. UM is
consistently ranked as a top-ten global media network. A leader in advanced
analytics, UM was named the 2011 "Media Analytics Agency of the Year" by Media
Magazine. At the Malaysia Media Awards UM was named Agency of the Year for the
second consecutive year. UM was also named Network of the Year at the
inaugural Festival of Media Asia.

ABOUT "JIMMY KIMMEL LIVE" (weeknights, 11:35 p.m., ET)
Jimmy Kimmel serves as host and executive producer of Emmy Award-nominated
"Jimmy Kimmel Live," the ABC Television Network's late-night talk show. Now in
its tenth season, "JKL" is packed with hilarious comedy bits and features a
diverse lineup of guests including celebrities, athletes, musicians, comedians
and humorous human interest subjects. Every night Kimmel delivers his
up-to-the minute take on the latest news and pop culture topics from the day's
events in his monologue, and has recently welcomed such notables as Johnny
Depp, Meryl Streep, Tom Cruise, Robert Pattinson, Katy Perry, Will Farrell,
Scarlett Johansson, Channing Tatum, Charlize Theron, John Krasinski, Jennifer
Garner, Jessica Biel, Justin Bieber, Jessica Simpson, Kate Beckinsale, Ben
Stiller, Jonah Hill, Andy Samberg, Michelle Williams, Zac Efron, Charlie
Sheen, Chris Pine, Jeremy Renner, Jada Pinkett Smith, Josh Brolin, Russell
Brand, Woody Harrelson and Joseph Gordon-Levitt.

"Jimmy Kimmel Live," broadcasts from Disney's El Capitan Theater, located on
Hollywood Boulevard in the heart of L.A.'s star-studded Walk of Fame. Kimmel
showcases this illustrious location's unique character throughout his show by
regularly interacting with the local "Super Heroes" parading along the
boulevard and challenging passersby to participate in various comedy bits. He
has also created many one-of-a-kind concert experiences, closing down
Hollywood streets around his studio to hold musical block party events with
artists such as Coldplay, Lady Gaga, Jay-Z and Depeche Mode, as well as
special outdoor and lobby performances by Adele, Linkin Park, Justin
Timberlake, Drake, Tony Bennett, Pitbull, Britney Spears, Lady Antebellum,
Usher, Lenny Kravitz, Brad Paisley, Lil Wayne, Phoenix, 50 Cent, No Doubt and
Dave Matthews Band.

Jimmy Kimmel and Jill Leiderman serve as executive producers. Jason Schrift,
Douglas DeLuca and Erin Irwin serve as co-executive producers. "Jimmy Kimmel
Live" is shot live in front of a studio audience and produced by Jackhole
Industries in association with ABC Studios. For more go to
www.jimmykimmellive.com.

SOURCE Sony Electronics

Website: http://www.sony.com/news
Website: http://www.jimmykimmellive.com
Website: http://www.umww.com
Contact: Elizabeth Boukis, Sony Electronics Inc., +1-408-352-4593,
elizabeth.boukis@am.sony.com; Adrienne Colotti, UM, Adrienne.Colotti@umww.com
 
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