BroadSoft Announces UC-One IMS for Mobile Operators

BroadSoft Announces UC-One IMS for Mobile Operators 
Empowering Mobile Operators to Aggressively Address the $10B Unified
Communications Market Segment With a Fixed-Mobile Convergence Offer 
GAITHERSBURG, MD -- (Marketwire) -- 03/19/13 --  BroadSoft, Inc.
(NASDAQ: BSFT) today announced UC-One(TM) IMS, a comprehensive
fixed-mobile convergence solution that separates communication
devices from service subscriptions for enterprises. UC-One IMS
enables mobile operators to broadly enter the higher margin
enterprise market segment by providing a single subscription for an
employee's Unified Communication needs.  
Employees are frustrated with today's passive communication options
and are seeking access to a broader range of real-time communication
services, such as instant messaging, video calling & conferencing,
web conferencing, and desktop sharing -- across a variety of mobile
devices. Read: Unified Communications: What Users Want  
At the same time, enterprises are embracing the benefits of
cloud-based Unified Communications services. Frost & Sullivan's 2012
IT Decision Maker's View of the Enterprise Communications Evolution
survey found awareness and usage of communications and collaborations
tools is increasing, driven by the reported benefits of Unified
Communications, including improved productivity, accelerated decision
making, enhanced employee mobility, reduced costs, improved customer
satisfaction and more.  
With UC-One IMS, enterprises can leverage a mobile operator's
fixed-mobile convergence (FMC) capabilities to now manage a single
communications service subscription for each employee. As a result,
UC-One IMS delivers several benefits to the enterprise:  

--  Significantly lowers telecommunications costs - Enterprises no longer
    need to maintain a fixed and wireless subscription for their
    employees, enabling enterprises to subscribe to one phone service that
    supports all of an employee's communication services, in turn,
    significantly lowering their telecommunications expenses.
--  Simplifies enterprise management of UC services - Enterprises gain
    simplified control and management of their Unified Communications
    services and employee devices, as call and feature control reside in
    the cloud.
--  Enables employees t
o work from anywhere, on any device - UC-One IMS
    provides employees with access to all of their Unified Communications
    services from a laptop computer, mobile or smartphone, tablet, desktop
    computer or desk phone, providing the freedom to work from anywhere.

"There is an undeniable enterprise shift currently underway from
premise-based communications services to cloud-enabled mobile Unified
Communications, and UC-One IMS powerfully extends the benefits of the
cloud by enabling enterprises to manage a single communications
service subscription for their employees, in turn driving down their
telecommunications costs and management complexity," said Michael
Tessler, chief executive officer and president, BroadSoft. "For
mobile operators, UC-One IMS unlocks new revenue opportunities, and
we believe this will shift the initial target market segment served
by LTE networks to enterprises from consumer, which means that mobile
and converged operators can more quickly monetize their LTE network
As mobile operators build out their 4G IMS-based LTE networks, UC-One
IMS strongly positions them to meet the demand for mobile Unified
Communications with a comprehensive offer that extends beyond voice.  
UC-One IMS Mobile Operator Benefits 

--  New revenue opportunities through enhanced services - Mobile operators
    can more broadly serve the needs of enterprises by offering
    competitive business communication services that include integrated
    instant messaging & presence, video calling and conferencing, and
    web collaboration, with existing voice offers.
--  Increased customer satisfaction and churn reduction - Enterprises are
    reporting a service provider supply gap for cloud-based communications
    services. Mobile operators can become the single service provider
    positioned to meet all growing and diverse communications options that
    enterprises and users need.
--  Ability to more rapidly monetize their LTE network investments -
    UC-One IMS enables mobile operators to offer higher margin enterprise
    services, expediting the return on their LTE network investment.

"Fixed-mobile convergence delivers on the promise of Unified
Communications by seamlessly integrating services, devices and the
individuals who are communicating and collaborating," said Scott
Hoffpauir, chief technology officer, BroadSoft. "By enabling easy
movement between these three areas, UC-One IMS eliminates today's
communications boundaries. Users can, for example, start an instant
message chat and move to a voice conversation, or initiate a call
from a laptop interface and move to a smartphone without losing
connectivity, and that single conversation can turn into a conference
call with countless others, all with just a single click." 
Building on BroadSoft's UC-One platform, UC-One IMS integrates
fixed-mobile convergence for 2G, 3G and 4G mobile networks with an
intuitive Unified Communications user experience, APIs that support
network openness, and market-ready offerings that package, price, and
promote Unified Communications services. With UC-One IMS, mobile
operators can meet the varied communications needs of all enterprise
About BroadSoft
 BroadSoft is the leading provider of software and
services that enable mobile, fixed-line and cable service providers
to offer Unified Communications over their Internet Protocol, or IP
network. The Company's core communications platform enables the
delivery of a range of enterprise and consumer calling, messaging and
collaboration communication services, including private branch
exchanges, video calling, text messaging and converged mobile and
fixed-line services. 
Forward-Looking Statements 
This press release may contain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements may be identified by their use of
terms and phrases such as "believe," "can," "enable," "will,"
"expect" and other similar terms and phrases, and such
forward-looking statements include, but are not limited to, the
statements regarding the capabilities and benefits of BroadSoft's
UC-One IMS platform to service providers, enterprises, mobile
operators an
d end users. The outcome of the events described in these
forward-looking statements is subject to known and unknown risks,
uncertainties and other factors that could cause actual results to
differ materially from the results anticipated by these
forward-looking statements, including, but not limited to whether
UC-One IMS and these integrated solutions will be utilized by
BroadSoft's customers and the resulting financial and other benefits
to BroadSoft, as well as those factors contained in the "Risk
Factors" sections of the Company's Annual Report on Form 10-K for the
year ended December 31, 2012 filed with the Securities and Exchange
Commission, or SEC, on February 27, 2013, and in the Company's other
filings with the SEC. All information in this release is as of March
19, 2013. Except as required by law, BroadSoft undertakes no
obligation to update publicly any forward-looking statement made
herein for any reason to conform the statement to actual results or
changes in its expectations. 
Media Contacts: 
Brian Lustig
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