SquareTrade Selects Mullen San Francisco as First Advertising Agency-of-Record
Partnership to Help Build First Consumer Brand in Warranty Industry
SAN FRANCISCO, CA -- (Marketwire) -- 03/19/13 -- SquareTrade(R), the
top-rated protection plan trusted by millions of happy customers, has
selected Mullen San Francisco as the company's first advertising
agency-of-record. The partnership will help build consumer awareness
and demand for SquareTrade's protection plans for mobile devices,
laptops and tablets, and other consumer electronics and appliances.
Mullen is headquartered in Boston and is an independent brand within
the Interpublic Group of Companies (NYSE: IPG).
"We love Mullen's strategic and creative thinking as well as their
passion for challenger brands," said Ty Shay, CMO at SquareTrade.
"Historically we've grown rapidly through word of mouth from happy
customers. With Mullen, we're looking forward to breakthrough ideas
outside the realm of 'traditional advertising.'"
SquareTrade selected Mullen following a competitive review of
agencies. The Mullen San Francisco team includes strategic and
creative leaders who have done innovative work for brands like
Google, Xbox and Netflix. Mullen's work with progressive brands has
earned it accolades as a "Most Innovative Company" and "A-List
"We are incredibly proud to add SquareTrade to our SF roster," said
Mark Wenneker, Chief Creative Officer at Mullen. "To be working with
the company that will be 'the protector' of technology is pretty
awesome, especially being right smack dab in the middle of where it's
"SquareTrade is the recognized innovator in a large and growing
market -- a combination that gives it enormous growth potential,"
said Alex Leikikh, president at Mullen. "It's an exciting opportunity
for our new San Francisco team to work side by side with a company
that has exceptional momentum, product differentiation and
SquareTrade is the top-rated protection plan
trusted by millions of happy customers for its fast and exceptional
service. SquareTrade protects mobile devices, laptops and tablets,
and other consumer electronics and appliances from malfunctions,
accidental damage and life's frequent mishaps. Unlike old-fashioned
warranties, SquareTrade is designed for today's consumer and uses
innovative technology to deliver a zero-hassle claims process.
SquareTrade has more than 200,000 fans on Facebook, consistently wins
industry awards and receives thousands of 5-star reviews for its
legendary customer service. Top retailers around the world offer
SquareTrade, achieving a 200% increase in sales on average and
happier customers. SquareTrade's rapid transformation of the warranty
industry attracted one of the largest private capital raises in 2012,
with a $238 million round led by Bain Capital and Bain Capital
Ventures. Headquartered in San Francisco and London, SquareTrade is
privately held. For more information, go to www.squaretrade.com.
Mullen is a "hyperbundled" agency, integrating
disciplines from creative to digital marketing, media planning and
buying, mobile marketing, public relations and social influence,
design, CRM and performance analytics. Mullen specializes in working
with thought leader brands, including Google, JetBlue, U.S. Cellular,
FAGE, American Greetings, Zappos and iRobot. Mullen has been named to
the Advertising Age Agency A-List and as one of Fast Company's Most
Innovative Companies. The agency is headquartered in Boston and is an
independent brand within the Interpublic Group of Companies (NYSE:
IPG). For more on Mullen, please visit www.mullen.com,
twitter.com/mullenunbound or facebook.com/mullenunbound.
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