Husqvarna AB: Increasing Global Imbalance between Grey and Green

  Husqvarna AB: Increasing Global Imbalance between Grey and Green

Business Wire

STOCKHOLM -- March 19, 2013

New global report finds that time spent in forests and parks has decreased
over the past five years.

As more people move into cities around the world, the time we spend in forests
and parks is decreasing. According to the Global Green Space Report, conducted
by Husqvarna Group, one in three are dissatisfied with the amount of time they
spend in green spaces, and 50 percent think that schools should take
responsibility for this by scheduling green time for children. Improved health
and wellbeing are among the reasons given for why we should address the
increasing imbalance between grey and green in our lives.

Husqvarna Group, the world’s largest manufacturer of outdoor products, has
conducted a global study in nine countries to explore people’s relationship to
and interaction with forests, parks and gardens. The study is presented in
Husqvarna’s Global Green Space Report 2013, in which 4 500 people in Sweden,
China, Russia, USA, Germany, Canada, Australia, Poland and France

A “green gap” between what people want and how they behave Something that
unites all the countries is the belief that green spaces have the ability to
affect people’s quality of life (i.e. happiness and wellbeing). 91 percent of
all respondents in the study believe that forests, parks and gardens have a
positive effect on our quality of life. According to the respondents in the
study, interaction with green offers more for our wellbeing than our jobs, sex
lives, money or religion. 89% state that access to green should be considered
as a human right.

But despite this, the time people spend in green spaces is decreasing all over
the world. In total, five of nine countries in the study show that the time
spent in forest and parks has decreased compared with five years ago. 40%
visit parks only once every three months or less often and when it comes to
forests people spend even less time.

Children experiencing less time in green One group that distinguish themselves
in the study is parents with young children; they are more often in forests
and parks than any other group, regardless of country. Despite this, 65
percent of all parents believe that today’s children spend less time in green
spaces than they did when they were young. According to the study, only 48
percent of the parents have taken their children to a forest once in the past
three months or more often. This “generation gap” is also apparent in relation
to park visits. A majority (76 percent) of all respondents in the study think
that children today should spend more time in green spaces.

“Husqvarna Group makes products which help people take care of forests, parks
and gardens, so it is important for us to understand people’s attitudes and
behaviors in relation to green spaces. In this year's report we find that
people generally understand the value green spaces, but a significant portion
are seldom getting out into the green, and are therefore experiencing the
benefits less and less. On the positive side, we also see that many want to
get their hands into the soil and increase their interaction with green”, says
Hans Linnarson, President and CEO of Husqvarna Group.

Re-connect with green A key finding from the report is that green feeds green;
the more contact people have with green spaces, the more they seek. When
asking how to solve the green gap, people in Poland (68 percent) believe that
the best way is by scheduling green time in school. In France, however, it is
believed that politicians have the best ability to increase time in forests
and nature, and in the USA it is thought that commitment by private
individuals is the best way to increase access to nature.

Generally, the study clearly shows that there is a great desire in all
countries to contribute individual time, knowledge and money to help maintain
public green spaces. The greatest desire comes once again from the parents of
young children, where 62 percent are willing to offer their time, 39 percent
are willing to offer their knowledge and 35 percent would be willing to give
money in order to create a greener environment.


The Global Green Space Report 2013 by Husqvarna Group In total 4676 interviews
were conducted in 9 countries. The survey method used was an online
questionnaire distributed by e-mail. The target audience was the general
public over 18 in each country. The field period was the 9th of November to
the 22nd of November 2012. The population in each country was pre-stratified
with regard to age, gender and geography. The ratio of gender and age was also
double-checked when collecting the answers. This was done in order to ensure
representativeness of the sample with regard to the total population.

Husqvarna Group

Husqvarna Group is the world’s largest producer of outdoor power products
including robotic lawn mowers, garden tractors, chainsaws and trimmers. The
Group is also the European leader in consumer watering products and one of the
world leaders in cutting equipment and diamond tools for the construction and
stone industries. The Group’s products and solutions are sold via dealers and
retailers to both consumers and professional users in more than 100 countries.
Net sales in 2012 amounted to SEK 31 billion, and the Group had 15,400
employees on average in more than 40 countries.

This information was brought to you by Cision


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