Hitachi and LiveU Announce Strategic Technology Partnership

         Hitachi and LiveU Announce Strategic Technology Partnership

  PR Newswire

  HACKENSACK, New Jersey, March 19, 2013

HACKENSACK, New Jersey, March 19, 2013 /PRNewswire/ -- Hitachi and LiveU ( ), the leader in portable live video-over-cellular solutions, are
announcing a new collaboration to deliver an integrated professional live
camera incorporating LiveU's LU40 compact video uplink device into Hitachi's
professional video cameras, enabling camera operators to view and manage
LiveU's transmission status and video quality in real-time.

Sean Moran, VP of Sales & Marketing for Hitachi Kokusai Electric America,
said, "We are very excited by LiveU's uplink technology not only for broadcast
applications but also for other market segments. This is only the beginning of
our collaboration; we're committed to building a strong integration between
our two solutions to offer global customers the ultimate live video camera."

Samuel Wasserman, LiveU's CEO, said, "The Hitachi collaboration is an
important step in LiveU's global strategy to offer live capabilities to
professional camera operators and simplify the workflow in the field. Our
development teams are working closely together to build a unique solution
serving many different markets."

Hitachi's line of high image quality Broadcast and Professional HDTV cameras
have a 50-year heritage that is well known in the Americas. Not only do they
offer one of the best R.O.I.'s in the industry but are backed by a well-known
global and trusted brand name, HITACHI, one of Japan's most financially stable
companies. All currently manufactured models of Hitachi HDTV cameras can be
used with the LiveU LU40 as a peripheral unit mounted to the rear of the

LiveU's handheld LU40 device offers a highly robust and cost-effective HD
video uplink solution for broadcasters and online media. Weighing less than
25oz (700g), the LU40-S comes with an easy-to-use touchscreen interface. The
device includes LiveU's proprietary internal antenna for stronger connectivity
and new live newsgathering features such as: low latency for interview-mode;
Store & Forward; file transfer (FTP); video and audio indicators; and under
one minute boot-up time.

LiveU owns the patent for cellular bonding in the US and other countries. The
LU40, together with all LiveU products, are based on this patented technology.

LiveU will be presenting its full range of live video uplink solutions at the
2013 NAB Show®, April 8-11, at the Las Vegas Convention Center, booth #SU5511.

Ken Zamkow, LiveU's Director of Sales and Marketing, will be speaking at the
Broadcast Engineering Conference, at 10:00 am on Thursday, April 11, 2013 on
"From Super Bowl to Varsity: Live Sports Coverage Using Cellular Bonding
Technology" - IP for Television session".

About Hitachi

Hitachi Kokusai Electric America, Ltd. designs, manufacturers and markets
video cameras, digital transmission, processing and recording devices for the
broadcast television, cable, video production, and industrial vision markets.
For more information, please call +1-516-921-7200 or visit Hitachi's web site
at . Hitachi Kokusai Electric, Inc. (TSE, OSE:
6756), is a Hitachi, Ltd. (NYSE: HIT) group company.

About LiveU

LiveU is the pioneer of broadcast-quality, video-over-cellular solutions that
allow live video transmission (HD and SD) from any location around the world.
With top-tier customers in 60+ countries, LiveU's solutions have been used for
breaking news and high-profile events, including the 2012 US Presidential
Campaign, London 2012 Olympics, Hurricane Sandy, 2011 British Royal Wedding,
Japanese Tsunami, GRAMMY Awards® and Super Bowl. From backpacks to
smartphones, LiveU offers a complete range of devices for live video coverage.
LiveU's solutions include multiple 4G LTE/3G, HSPA+, WiMAX and Wi-Fi cellular
links, which are optimized for maximum video quality based on the available
network conditions.

Contact: Press Contact: For LiveU: Shelley Kapitulik Drazin, +1-203-898-1501,, or Lloyd Trufelman (Americas), +1-212-905-6060,; or Joss Armitage (Int'l), +44-7979-908-547,; or Sales Contact: +1-201-742-5228,
(Americas), (Int'l)
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