DigitasLBi Elevates Tony Weisman to North America CEO
Industry Veteran to Continue Accelerated Growth at Award-Winning Agency
NEW YORK, March 19, 2013
NEW YORK, March 19, 2013 /PRNewswire/ --DigitasLBi, a leading, global digital
agency network, announced today that Tony Weisman will take the helm of
Digitas North America as its Chief Executive Officer, succeeding Colin
(Logo: http://photos.prnewswire.com/prnh/20130319/PH79546LOGO-b )
"The formation of DigitasLBi is an essential landmark," said Maurice Levy,
chairman and CEO of Publicis Groupe. "In DigitasLBi's accelerated journey to
institutionalize and deliver a global offering across the spectrum of digital
innovation and technology platforms, we are taking significant leaps forward
to fully realize the potential of the 'most complete' digital agency network
in the world. Leaders like Tony will be at the forefront of an exceptional
start of this journey. I am grateful to Colin for the great job he did as CEO
of Digitas North America, and wish him the best of luck."
Weisman, 53, will continue to be based in Chicago, and will report to Luke
Taylor, Global CEO, DigitasLBi.
Taylor states: "Tony blends client business understanding, marketing acumen
and instinct. He brings altitude and aptitude to the client-agency
relationship that inspires innovation and boldness, and ultimately growth. I
am confident that Tony will take the reins of this incredible opportunity with
the same infectious energy and foresight that have guided his career."
"Under Colin's leadership, Digitas has been on a business trajectory. We
welcomed 20+ new clients. We invested in new product platforms such as
BrandLIVE. We have dreamt and delivered digitally-led, integrated brand
solutions that have earned us 80+ industry awards including two Cannes Grand
Prix's," said Weisman. "As DigitasLBi, I am excited to partner with our
clients, our agency leaders and Luke to create the next generation of
marketing. I am fired up and ready to go."
About Tony Weisman
In his previous role as President of Digitas North-West
(Boston/Chicago/Detroit/San Francisco) Region, Tony was responsible for
leading the strategy and execution of Digitas services across the region's
client base, and for the growth and development of the office and its people.
During his 6-year tenure as President, Digitas Chicago tripled in size,
attracting clients such as MillerCoors, Whirlpool and Sprint. Digitas Boston
also expanded its client roster to include Zipcar and Lenovo. The newly opened
Digitas San Francisco Office opened in May 2012 with seven staffers and grew
to 70+ in eight months.
In 2012, Weisman was one of the chief architects of "Team Sprint," a
celebrated cross-Publicis Groupe, client-dedicated unit.
Tony came to Digitas in 2007 with more than 25 years of advertising industry
experience. Prior to Digitas, Tony was chief marketing officer at DraftFCB
Chicago. He also held various management positions at Leo Burnett.
Tony is a member of several Boards including Chicago Public Radio, the
American Association of Advertising Agencies (Chicago Chapter), Off The Street
Club and Chicago TechWeek.
oChicago born and raised
oTwo children; son Michael made it to the 10^th Round of the Glee Project,
o"Tony's Tuesday Reader" is one of the most passed along pieces of
e-literature at agency.
oFavorite Quote: "I'm sorry this letter is so long, if I had more time I
would have made it shorter".
oMost memorable professional moment: Uniting with Sprint.
oPerson Most Admire: My wife Tracy.
oManagement Philosophy: "Clients first, second and third. Our people,
first, second and third."
DigitasLBi, the leading, "most complete" global digital agency network
partners with some of the foremost marketers and brands in the world. Also a
top ten global agency, DigitasLBi comprises of 5,700 best-in-class digital and
technology experts in 25 countries around the world.
In 2012, Digitas and LBi received a combined total of over 200 awards globally
including two Cannes Lions Grand Prix's and SXSW People's Choice Award.
Digitas was also recently named OMMA Agency of the Year 2012 and LBi UK
Digital Agency of the Year 2012 by Marketing magazine. Digitas USA operates
the brand content platform, The Third Act: producers of first and most well
renowned event on digital content, The NewFront.
With sister agencies Starcom MediaVest Group, ZenithOptimedia, Denuo and
Razorfish, DigitasLBi is a member of Publicis Groupe. Publicis Groupe [listed
on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index]
is the world's third largest communications group. With activities spanning
104 countries on five continents, Publicis Groupe offers local and
international clients a complete range of advertising services. Web site:
www.digitas.com | Twitter: @Digitas | Facebook: Digitas Fan Page | Blog:
Contact: Jill Kelly, DigitasLBi, +1-646-735-7330, firstname.lastname@example.org
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