The St. Joe Company Announces Watercolor Inn & Resort Receives Four-Star Rating from Forbes Travel Guide

  The St. Joe Company Announces Watercolor Inn & Resort Receives Four-Star
  Rating from Forbes Travel Guide

Business Wire

WATERSOUND, Fla. -- March 19, 2013

The St. Joe Company (NYSE:JOE) announced today that its WaterColor Inn &
Resort has received a Four-Star rating from Forbes Travel Guide. The
WaterColor Inn & Resort is one of only 18 hotels in Florida to earn this
honor. This year marked Forbes Travel Guide’s 55^th annual listing of Star
Award-winning hospitality establishments worldwide.

The WaterColor Inn & Resort offers luxurious accommodations at both the
60-room Inn and well-appointed residences and charming cottages. The resort
has award-winning dining at Fish Out of Water, a full-service spa, Kids Camp,
golf, tennis, biking, kayaking and fishing.

“We’re delighted to receive this recognition,” said Patrick Murphy, Vice
President of Operations for The St. Joe Company. “The Forbes standard for a
Four-Star Resort encompasses everything WaterColor Inn & Resort strives to
provide each guest. Our resort operations continue to grow and these accolades
are a testament to the service we provide as we launch our 30A Vacation
Rentals program.”

“The Forbes Travel Guide annual Star Awards represent the best in class in
luxury hospitality. Travelers seeking exceptional experiences rely on our
ratings to guide them to the world’s finest hotels, restaurants and spas,”
said Michael Cascone, President and COO of Forbes Travel Guide.

Other accolades the WaterColor Inn & Resort has received in 2013 include Conde
Nast Traveler’s “Platinum Circle” and “Gold List” as well as the Four Diamond
rating by AAA. The Inn’s premier restaurant, Fish Out of Water, has also
received the Four Diamond rating by AAA and was recently featured on the
cooking channel’s Emeril’s Florida. The resorts spa, InnSpa, was ranked #19 in
the 2013 Conde Nast Travelers, “Readers Spa Poll” for North America.

About St. Joe

The St. Joe Company is a Florida-based real estate developer and manager. The
Company owns approximately 567,000 acres of land concentrated primarily in
Northwest Florida and has significant residential and commercial land-use
entitlements in hand or in process. The majority of land not under development
is used for the growing and selling of timber. The Company also owns various
commercial, resort and club properties. More information about the Company can
be found on its website at www.joe.com.

About WaterColor Inn & Resort

The WaterColor Inn & Resort offers luxurious accommodations at both the
exclusive 60-room Inn and well-appointed residences and charming cottages. The
resort has award-winning dining at Fish Out of Water, a full service spa, Kids
Camp, golf, tennis, biking, kayaking and fishing. WaterColor Inn & Resort was
developed and is owned by The St. Joe Company and is managed by Seattle-based
Noble House Hotels & Resorts. For more information about WaterColor visit
www.watercolorresort.com.

About 30A Vacation Rentals

Launched in 2012, 30A Vacation Rentals is managed by the experienced team at
WaterColor Inn & Resort. 30A Vacation Rentals offers an array of vacation
homes and condominiums along scenic 30A with amenities to match the premier
locations. Homeowners and guests will enjoy access to the most exclusive clubs
along this beautiful byway. www.30avacationrentals.com

Forward-Looking Statements

Statements in this press release that are not historical facts are
"forward-looking statements" within the meaning of the Private Securities
Litigation Reform Act of 1995, including statements about the Company’s
beliefs, plans, goals, expectations and intentions. Forward-looking statements
involve risk and uncertainty, and there can be no assurance that the results
described in such statements will be realized. Such statements are based on
our current expectations and the company undertakes no obligation to publicly
update or reissue any forward-looking statements. Risk factors that may cause
the actual results to differ are described in various documents that have been
filed with the U.S. Securities and Exchange Commission, including the
Company's annual report on Form 10-K filed with the Commission on March 1,
2013.

© 2013, The St. Joe Company. “St. Joe,” "WaterColor®" and the “Taking Flight”
and “WaterColor Inn Design®” are service marks of The St. Joe Company.

Contact:

St. Joe
Lori Elliott, 850-402-5138
Director, Marketing & Business Relations
lori.elliott@joe.com
 
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