NVIDIA GPUs Tackle Big-Data Analytics and Search on Growing Number of Leading Applications

NVIDIA GPUs Tackle Big-Data Analytics and Search on Growing Number of Leading 
Shazam, Salesforce.com, Cortexica Use GPUs for Affordable, Scalable
Growth in Consumer and Commercial Applications 
SAN JOSE, CA -- (Marketwire) -- 03/19/13 --  GTC 2013 -- Top
enterprise and mobile application companies are using GPUs to tackle
big data analytics and advanced search for both consumer and
commercial applications, NVIDIA today announced.  
Shazam, Salesforce.com and Cortexica are at the forefront of
companies expanding the use of GPUs beyond their traditional role of
processing massive data sets and complex algorithms for high
performance computing science and engineering applications. They rely
on NVIDIA(R) Tesla(R) GPU accelerators for areas as diverse as audio
search, big data analytics and image recognition.  
"GPU accelerators provide great value to applications with lots of
data or computations," said Sumit Gupta, general manager of the Tesla
accelerated computing business at NVIDIA. "A growing number of
applications that provide mobile service and social media analysis
have both. And that's prompting their providers to turn to GPU
accelerators as they scale up their infrastructure to meet growing
What's That Tune? 
 Shazam -- one of the top five music applications
in the Apple App Store and Google Play store -- uses GPU accelerators
to rapidly search and identify songs from its 27 million track
database. Using a mobile phone or tablet, the app's 300 million-plus
users capture brief samples of music, which are then matched with an
acoustic fingerprint.  
With more than 10 million song searches a day, 2 million new users
joining the service every week and its database having doubled over
the last year, Shazam is growing rapidly. By accelerating the search
and matching process, Tesla GPUs enable Shazam to maintain a low-cost
server infrastructure that scales with the company's dramatic growth. 
"GPUs enable us to handle our tremendous processing needs at a
substantial cost savings, delivering twice the performance per dollar
compared to a CPU-based system," said Jason Titus, chief technology
officer of Shazam Entertainment. "We are adding millions of video and
foreign language audio tracks to our existing services, and GPU
tors give us a way to achieve scalable growth." 
Real-time Twitter Analysis 
 Salesforce.com uses GPU accelerators to
help major international brands, including Cisco, Dell and Gatorade,
monitor and analyze more than 500 million daily tweets for brand,
product, and service and support issues. 
NVIDIA CUDA(R) GPUs enable Salesforce.com to deliver insights almost
10 minutes faster than with a comparable CPU-based system. In
addition, GPUs provide enough headroom for the company to scale with
the exponential growth of Twitter and the increasing demand for
advanced social media by business customers. 
See It, Search It
 Cortexica's mobile application makes it effortless
for consumers to find and purchase goods they like. Consumers can
photograph shirts or similar items using their mobile phones or
tablets, and the app searches through an online database of apparel
to instantly find matches available for purchase from online
With GPU accelerators, Cortexica can run complex visual object
recognition algorithms on a modest amount of server hardware to
enable real-time searches against a database of millions of images.  
"GPUs are fundamental to our success," said Iain McCready, chief
executive officer at Cortexica. "GPU accelerators run our complex
bio-inspired algorithms 30 times faster than CPUs, giving our users
the best, fastest and most accurate consumer experience."  
More information about NVIDIA Tesla GPUs is available at the Tesla
GPU website. To learn more about the CUDA parallel programming model
or download the latest version of the C/C++ toolkits, visit the CUDA
 Since 1993, NVIDIA (NASDAQ: NVDA) has pioneered the art
and science of visual computing. The company's technologies are
transforming a world of displays into a world of interactive
discovery -- for everyone from gamers to scientists, and consumers to
enterprise customers. More information at
http://nvidianews.nvidia.com and http://blogs.nvidia.com. 
Certain statements in this press release including, but not limited
to, statements as to: the impact and benefits of NVIDIA Tesla GPUs
and accelerators; and the effects of the company's patents on modern
computing are forward-looking statements that are subject to risks
and uncertainties that could cause results to be materially different
than expectations. Important factors that could cause actual results
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our products; the impact of technological development and
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manufacturing or software defects; changes in consumer preferences or
demands; changes in industry standards and interfaces; unexpected
loss of performance of our products or technologies when integrated
into systems; as well as other factors detailed from time to time in
the reports NVIDIA files with the Securities and Exchange Commission,
or SEC, including its Form 10-K for the fiscal period ended January
27, 2013. Copies of reports filed with the SEC are posted on the
company's website and are available from NVIDIA without charge. These
forward-looking statements are not guarantees of future performance
and speak only as of the date hereof, and, except as required by law,
NVIDIA disclaims any obligation to update these forward-looking
statements to reflect future events or circumstances. 
Copyright 2013 NVIDIA Corporation. All rights reserved. NVIDIA, the
NVIDIA logo, Tesla and CUDA are trademarks and/or registered
trademarks of NVIDIA Corporation in the U.S. and other countries.
Other company and product names may be trademarks of the respective
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For further information, contact:
George Millington
NVIDIA Corporation
(408) 562-7226
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