Crest® Oral-B® Pros in the Profession® Grant Winner Uses Funds to Improve Oral Care Access for Elderly with Dementia

  Crest® Oral-B® Pros in the Profession® Grant Winner Uses Funds to Improve
  Oral Care Access for Elderly with Dementia

 Winner Ann Benson Ross Leads Initiative to Upgrade Mobile Dental Office and
                 Provide Dental Services to Arizona Residents

Business Wire

CINCINNATI -- March 19, 2013

Ann Benson Ross, winner of the Crest^®  Oral-B^®  Pros in the Profession^®
Grant for “Advancing Oral Health in the Community,” has transformed the way
elderly in her community of Mesa, Arizona, and surrounding areas, receive oral
care. A dental hygienist for more than 20 years, Ross used the $5,000 grant to
upgrade the Mobile Dentistry of Arizona’s portable office, provide dental
services to elderly dementia patients who have limited access to oral care,
and train staff so they can continue to help patients maintain their oral
health routines. This grant program is one of many ways Crest Oral-B is
supporting dental hygienists as part of its year-long program celebrating 100
years of dental hygiene.

Pros in the Profession Year One Grant recipient, Ann Benson Ross, provides
oral care services to tho ...

Pros in the Profession Year One Grant recipient, Ann Benson Ross, provides
oral care services to those who lack access to care. (Photo: Business Wire)

“Over the past few years through the Pros in the Profession program, Crest
Oral-B has rewarded deserving professionals, as nominated by their peers, who
truly make an impact on the oral health of others by supporting causes
important to them and their communities. As a recipient of this award, Ann
continues to transform patients’ lives, and we are so proud to support her in
this way,” said Dr. Veronica Sanchez, Global Scientific Communications
Director, Procter and Gamble. “We are honored to celebrate the 100-year
anniversary of the dental hygiene profession with such an inspiring
professional.”

Ross was awarded the Crest Oral-B Pros in the Profession Grant to fulfill her
goal of providing preventive care for residents of local memory care
communities, including x-rays, assessments, oral cancer screenings, cleanings,
and fluoride varnishes to each eligible resident. The project was also devoted
to training caregivers by giving them basic information about oral health and
hands-on care so they could maintain their residents’ daily oral regimens. The
hands-on training was held with patients and their caregivers at three
different times – morning, evening and before bedtime – for residents with
mild, moderate, and advanced dementia. To help maintain a daily oral care
regimen, each participating resident and caregiver received an Oral-B power
toothbrush as well as Crest and Oral-B Pro-Health^® products, including
toothpaste, rinse and floss.

“This project was an enlightening experience on many different levels, from
the interaction with the family members to the caregivers and patients
themselves – it was a wonderful project for me and all who participated,” said
Ross. “We saw a mixture of oral health concerns from the residents, including
poor oral hygiene, tooth decay, periodontal disease, gingivitis and
ill-fitting dentures. Without the help of Crest Oral-B, we wouldn’t have been
able to address these oral care needs and help so many people.”

In addition to the patient services and caregiver training, Ross is producing
a training video to be shared with health providers throughout the community
which will include photos and testimonials of patients who participated in the
project. This video will be given to all memory care communities visited by
Mobile Dentistry of Arizona to instruct caregivers on oral hygiene tips and
best practices when working with dementia patients at every stage of the
condition.

For more information about Ann Benson Ross and the Crest Oral-B Pros in the
Profession program, visit prosintheprofession.com. To learn more about the
100-year anniversary of dental hygiene celebration or to get involved, follow
the festivities at Facebook.com/professionalcrestoralb and visit the Crest
Oral-B booth at dental conventions throughout the year. To learn more about
Crest and Oral-B product news, visit dentalcare.com.

About Crest
A trusted leader in oral health, Crest was the first oral care brand to secure
the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since
first introducing fluoride toothpaste 54 years ago, it is estimated that Crest
has helped prevent more than half a billion cavities in the United States.
Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter &
Gamble.

About Oral-B
Oral-B is the worldwide leader in the over $5 billion brushing market. Part of
the Procter & Gamble Company, the brand includes manual and electric
toothbrushes for children and adults, oral irrigators and interdental
products, such as dental floss. Oral-B manual toothbrushes are used by more
dentists than any other brand in the U.S. and many international markets.

About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Fairy(R), Gain(R),
Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R),
Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R), Fusion(R),
Ace(R), Febreze(R), Ambi Pur(R), SK-II(R), and Vicks(R). The P&G community
includes operations in approximately 75 countries worldwide. Please visit
http://www.pg.com for the latest news and in-depth information about P&G and
its brands.

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Contact:

For Procter & Gamble
Alexandra Tadeu, 646-500-7842
alexandra.tadeu@mslgroup.com