Peter Kulupka Joins Targetbase as Chief Technology Officer, Brings Passion for Data-Driven Intelligence to Customer Engagement

  Peter Kulupka Joins Targetbase as Chief Technology Officer, Brings Passion
  for Data-Driven Intelligence to Customer Engagement Agency

Business Wire

DALLAS -- March 19, 2013

Targetbase, a leading U.S.-based Customer Engagement Agency and Marketing
Services Provider (MSP) known for its data-driven, customer-centric approach,
today announced that Peter Kulupka has joined the agency as Chief Technology
Officer (CTO).

Peter Kulupka Joins Targetbase as Chief Technology Officer, Brings Passion for
Data-Driven Intellige ...

Peter Kulupka Joins Targetbase as Chief Technology Officer, Brings Passion for
Data-Driven Intelligence to Customer Engagement Agency (Photo: Business Wire)

Kulupka joins Targetbase to lead delivery and long-term strategic planning of
its marketing and customer-facing technology solutions.

According to Targetbase Chief Executive Officer Mark Wright, Kulupka’s
pronounced passion for the intelligence side of technology was key in his
selection. “After a thorough search, we found a hands-on CTO who shares our
vision and deep commitment to putting the consumer experience at the center of
everything we do. Peter’s experience in delivering on this vision for leading
Fortune 500 companies, as well as being a trusted advisor to their leadership
teams, made him the right addition to our executive team,” Wright explained.

“The premium being placed on flawless execution, as well as the connectivity
and importance consumer level databases are now playing in our clients’
businesses, demand real-time connectivity of the highest quality. It’s exactly
what Peter is passionate about and committed to,” Wright continued.

Prior to joining Targetbase, Kulupka led the Enterprise Consulting Group at
Acxiom Corp, where he created competitive advantages for clients through Big
Data and Cloud solutions, leveraging customer data as an enterprise-wide
asset. His team improved performance for clients through numerous initiatives
such as developing a highly consultative program management office that
synchronized delivery processes. Peter has also worked on the client side at
JPMorgan Chase and the Chicago Tribune.

“Ahead of the MSPs, Targetbase launched the vision for the truly integrated
customer engagement agency which others are just now starting to follow. I am
thrilled to be joining such a talented and visionary leadership team. The
technology professionals I am now leading at Targetbase will be engaged
alongside the digital, analytics, and communications teams to deliver the
robust, integrated, and behavior-changing solutions our clients demand,”
Kulupka remarked.

Targetbase is a full-service consumer engagement agency that offers clients
the unique opportunity to realize the maximum value of consumers. Working with
clients at leading companies, Targetbase creates solutions that identify not
only where to invest marketing dollars but which channels are best used to
engage and motivate consumers to take action. Targetbase has proven expertise
in database management and analysis, business intelligence, insight-driven
communications, and complete campaign design and deployment. World-class
creative and communications development combined with industry-leading data
analytics puts Targetbase in the position to react quickly and intelligently
to changing market dynamics and customer needs.

Targetbase was cited as a leader by Forrester Research, Inc. in its January
12, 2011 Forrester Wave report, “The Forrester Wave™: US Database Marketing
Service Providers, Q1 2011.” Among the vendors evaluated, Targetbase received
the highest overall ratings in three categories related to its current service
offering: analytics, execution and fulfillment, and services and support. In
addition, Targetbase received the second-highest rating for its customer
feedback, and was among the top-rated firms in terms of management team.

About Targetbase

Targetbase is a leading customer intelligence and engagement agency. As a
data-driven marketing agency, Targetbase’s foundation and expertise lies in
its ability to understand and leverage data from across all of the channels
where today’s consumers engage to grow more profitable customer relationships
for clients. For more information, visit Targetbase is a
part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:
OMC) (, manages Omnicom’s holdings in a variety of
marketing communication disciplines. DAS includes over 200 companies, which
operate through a combination of networks and regional organizations, serving
international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.

Omnicom Group Inc. ( is a leading global marketing and
corporate communications company. Omnicom’s branded networks and numerous
specialty firms provide advertising, strategic media planning and buying,
digital and interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to over 5,000 clients in
more than 100 countries.

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Mark Wright, 972-506-3821
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