Larger U.S. Magazines to Report Per-Issue Data to AAM

            Larger U.S. Magazines to Report Per-Issue Data to AAM

PR Newswire

ARLINGTON HEIGHTS, Ill., March 19, 2013

Board reaffirms commitment to providing audited digital use metrics

ARLINGTON HEIGHTS, Ill., March 19, 2013 /PRNewswire-USNewswire/ -- As a result
of media buyers' increased interest in timely data, the Alliance for Audited
Media's board of directors approved a new rule that requires U.S. magazines
with circulation of 250,000 or more to report per-issue data via AAM's Rapid
Report online tool. Beginning with July 2013 issues, approximately 240
magazines will provide issue-by-issue data covering print and digital
subscriptions and newsstand unit figures. Until now participation in the
reporting tool had been optional. It will remain an option for publications
with circulation under 250,000.

The data will be available in AAM's newly redesigned database, the Media
Intelligence Center. For more information on Rapid Report filing guidelines,
visit the AAM website.

Key Newspaper Actions

The AAM board agreed that U.S. daily newspapers should no longer be required
to report five-day averages. As newspapers modify their publishing plans and
expand their cross-media distribution channels, the board recognized that
circulation averages may vary greatly from one day to another, making it a
challenge to provide industry-comparable figures. If given final approval in
July, reporting five-day and other daily combination averages will be an
option with September 2013 statements. Newspapers with circulation greater
than 50,000 will continue to be required to report individual daily averages.

Following AAM's acquisition of the Certified Audit of Circulations in
November, the two organizations agreed to work toward a database that would
serve as a single resource for newspaper data. To help unify the AAM and CAC
report formats and data elements, the board endorsed a plan to include nonpaid
circulation on AAM reports beginning with the September 2014 reporting period.
The board will consider new prototype reports, labels, and rules for approval
at its July 2013 meeting.

Other Key Magazine Actions

The AAM board reaffirmed its position that digital use metrics for tablets and
mobile devices are a vital part of a magazine's total brand view and should be
audited by AAM and reported in its Media Intelligence Center. AAM will
continue to work with the MPA, the 4A's, and other groups to evaluate how key
metrics are audited and reported. AAM's digital audit team has extensive
experience in this area and is working with the MPA to help sharpen existing
definitions and establish technical parameters to make them auditable and
comparable across the industry.

The board also gave its final approval to create an allowance for U.S.
magazine newsstand sales that are lost when not properly scanned or accounted
for by retail outlets. The new U.S. rule will take effect with 2013 first-half
magazine publisher's statements.

New Directors Join AAM Board

AAM welcomed three new directors who were appointed to the North American

  oStephen Bernard, vice president of advertising, The McClatchy Company
  oDebbie Sklar, vice president, director of print services, Horizon Media
  oDavid Strome, vice present of media services—Americas, LVMH Moet Hennessy
    Louis Vuitton

The board also elected as its treasurer Kirk Davis, president and COO of
GateHouse Media. The AAM board of directors meeting was held March 14-15 in
Miami. For a complete summary of board actions, visit AAM's website.

About the Alliance for Audited Media
The Alliance for Audited Media (AAM) is a not-for-profit organization that
connects North America's leading media companies, advertisers and ad agencies.
Founded in 1914 as the Audit Bureau of Circulations, the AAM is a preeminent
source of cross-media verification and information services, providing
standards, audit services and data critical to the advertising industry. The
organization independently verifies print and digital circulation, mobile
apps, tablet and website analytics, social media, technology platforms and
audience information for newspapers, magazines and digital media companies in
the U.S. and Canada. In November 2012, the AAM joined forces with Certified
Audit of Circulations. To learn more about the Alliance for Audited Media,
visit the AAM website.

SOURCE Alliance for Audited Media

Contact: Rachael Battista,, +1-224-366-6365,
Susan Kantor,, +1-224-366-6432
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