Beachbody® Expands Certification Offerings, Bringing Popular INSANITY® Program
to Gyms Nationwide
SANTA MONICA, Calif., March 18, 2013
SANTA MONICA, Calif., March 18, 2013 /PRNewswire/ --INSANITY®, the most
intense at-home fitness program on the market, will soon become a mainstay in
North American gyms. Beachbody, the Santa Monica, Calif.-based developers of
INSANITY and a variety of other successful at-home fitness programs and
nutritional supplements, announced today the launch of INSANITY Certification
for personal trainers and group exercise instructors.
Designed to provide expert guidance on how to teach INSANITY, the
certification process explains the moves, science of MAX Interval Training,
appropriate cues, vocal training with the microphone and other essential tips
to successfully motivate and lead classes. After completing INSANITY
Certification, instructors will be armed with the necessary tools—from posters
to business cards—to max out class enrollment and leverage the brand strength
of INSANITY to build a successful business and help clientele achieve maximum
"The popularity and efficacy of INSANITY prompted requests from fitness
professionals everywhere inquiring about when the program would be brought to
gyms and health clubs," said Carl Daikeler, Chairman and Chief Executive
Officer, Beachbody, LLC. "Because the structure of INSANITY fits naturally
within the group exercise model, and has mass appeal for both men and women,
expanding the franchise into the commercial fitness realm made a lot of
sense. We believe INSANITY is the next evolutionary step in group exercise
and are proud to add it to our established certification lineup that includes
P90X, Turbo Kick, PiYo Strength and Hip Hop Hustle."
With 105 locations nationwide, LIFE TIME FITNESS—The Healthy Way of Life
Company—will be the one of the first to offer INSANITY across all clubs.
Fitting in alongside LIFE TIME's already robust line-up of traditional and
non-traditional group exercises classes, INSANITY will give the clubs'
certified personal trainers and instructors another way to help clients
achieve their health and fitness goals.
"As a proponent of healthy living, we aim to provide individuals with the
necessary tools to help achieve their health objectives, athletic aspirations
and fitness goals by engaging their areas of interest," said Kimberly Glick,
LIFE TIME FITNESS. "Demand for INSANITY from our customers, fitness
professionals and partners, has been a constant for years. We're proud to be
among the first clubs to offer INSANITY classes at every location and are
excited to roll out classes in the coming months."
INSANITY Certification consists of a one-day, eight-hour workshop course
designed to teach instructors an exclusive INSANITY workout from start to
finish, including all modifications. The workshop concludes with a written
test assessing the instructors' practical knowledge necessary to effectively
train clients in a group exercise setting. INSANITY Certification workshops
are $249 and are led by INSANITY Master Trainers, a distinct group of trainers
who were hand-picked during an extensive, nationwide search.
The first-ever INSANITY Certification workshops took place this month at the
2013 EMPOWER! Fusion Weekend Fitness Celebration in Chicago, Ill., and reached
maximum capacity. Additional workshops will be scheduled nationwide beginning
the end of March. For more information, updates on INSANITY Certification or
workshop dates and locations go to www.INSANITYCertification.com.
About Beachbody, LLC
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody, LLC, operates
Beachbody.com and TeamBeachbody.com. The Santa Monica, California-based
company is the creator of the nation's most popular fitness and weight loss
solutions including P90X®, Insanity®, Brazil Butt Lift®, Slim in 6®, Turbo
Jam®, Hip Hop Abs®, and Power 90® among many others. Beachbody® programs
combine challenging DVD-based workouts with easy-to-follow diet guidelines,
nutritional supplements (includingits breakthroughhealth shake
calledShakeology®,a.k.a."The Healthiest Meal of the Day®") and the
clinically proven 21-day cleanse known as the Ultimate Reset®, and an
unparalleled customer service and peer-support system. In fact, Beachbody has
expanded this support system through TeamBeachbody.com, which includes a
network of thousands of independent "Coach" distributors as well as a dynamic
online support and fitness community. The company's expansion into the beauty
category includes the popular Derm Exclusive® brand which provides a healthy
alternative to in-office anti-aging procedures. The corporate mission is to
help people achieve their goals and enjoy healthy, fulfilling lives.
About LIFE TIME FITNESS, Inc.
As The Healthy Way of Life Company, LIFE TIME FITNESS (NYSE: LTM) helps
organizations, communities and individuals achieve their total health
objectives, athletic aspirations and fitness goals by engaging in their areas
of interest—or discovering new passions—both inside and outside of LIFE TIME'S
distinctive and large sports, professional fitness, family recreation and spa
destinations, most of which operate 24 hours a day, seven days a week. The
Company's Healthy Way of Life approach enables customers to achieve this by
providing the best programs, people and places of uncompromising quality and
value. As of February 26, 2013, the Company operated 105 centers under the
LIFE TIME FITNESS® and LIFE TIME ATHLETIC^SM brands in the United States and
Canada. Additional information about Life Time centers, programs and services
is available at lifetimefitness.com.
SOURCE Beachbody, LLC
Contact: Mike Whitmark, Beachbody Media Bureau, +1-888-885-5677,
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