Cathay Pacific Airways Kicks off Noodles of Asia Campaign with Celebrity Judges Mijune Pak, Martin Yan and Sang Yoon

  Cathay Pacific Airways Kicks off Noodles of Asia Campaign with Celebrity
  Judges Mijune Pak, Martin Yan and Sang Yoon

 Calling All Chefs!  The search is on for the perfect noodle dish: prizes and
                                  fame await

Business Wire

SAN FRANCISCO -- March 19, 2013

Cathay Pacific Airways, the home carrier of Hong Kong and renowned purveyor of
noodles in-flight and at select airport lounges worldwide, today kicks off its
first-ever Noodles of Asia campaign in celebration of National Noodle Month.
The airline and its distinguished guest judges, Mijune Pak, creator of Follow
me Foodie, one of Canada’s most recognized food and travel blogs;
chef-restaurateurs Martin Yan of “Yan Can Cook” television fame and San
Francisco’s new M.Y. China restaurant located in the Westfield Centre, Level
4, as part of the Restaurant Collection; and Sang Yoon, chef and proprietor of
Father's Office gastropubs and Lukshon Restaurant in Culver City, CA, are on a
mission to find the best noodle dish to serve customers in-flight and have
turned to the public for assistance and inspiration. The launch video can be
viewed at http://www.youtube.com/user/cathaypacific.

From March 20 - April 19, 2013, foodies and noodle aficionados are encouraged
to enter their contact details on Cathay Pacific’s Facebook page; visit the
“Noodles of Asia” board and re-pin the official contest pin; then create and
upload photos of an original, Asian-inspired noodle recipe to Pinterest and
hashtag #CXnoodles.

The winner, whose noodle entrée will feature prominently on Cathay Pacific’s
in-flight menu on North American flights to Hong Kong, will receive two
round-trip Premium Economy tickets from one of Cathay Pacific’s six North
American gateways (Chicago, Los Angeles, New York, San Francisco, Toronto and
Vancouver) to Hong Kong – plus a tour of Asia’s World City, sponsored by the
Hong Kong Tourism Board – where a culinary cornucopia awaits.

After the close of the contest on April 19, 2013, judging will take place in
three stages: (1) the top 10 entries with the most Pinterest likes will be
selected; (2) Cathay Pacific will review and shortlist the top five; (3) the
top five recipes will be judged at a tasting in M.Y. China’s Temple Room by
Pak, Yan, Yoon, Cathay Pacific’s very own Peter Ho, Regional Catering Manager,
North America and Satomi Aoki, Senior Flight Purser. The recipe must meet
Cathay Pacific’s rigorous culinary standards, and judges will score based on
presentation, appeal, taste, and ease of transportation / practicality for an
in-flight entrée.

“Noodles are beloved by Cathay Pacific’s loyal customers. Nothing unites
people like food … and noodles are a pan-Asian delicacy enjoyed by people
around the world,” said Ho. “Cathay Pacific flies to over 70 destinations in
Asia and over 20 in mainland China – where you will find a multitude of
noodles in different shapes, sizes and styles. We look forward to working with
aspiring chefs to bring the perfect noodle dish to our customers.”

For full terms and conditions, please visit www.facebook.com/cathaypacificUS.

About Mijune Pak:

Mijune Pak is the creator of Follow me Foodie, one of the most recognized food
and travel blogs in Vancouver, with international recognition. Her infectious
excitement and passion for food makes her one of Vancouver’s most influential
food bloggers. After establishing a credible reputation in Vancouver, Follow
me Foodie has gained recognition on a global scale. This has led to
invitations by various countries and companies to explore food
internationally. Follow me Foodie is known for its bold, detailed, and honest
approach. From recommendations, restaurant experiences, events, culinary
competitions, tours and recipes, readers will find anything food related in
this blog.

About Martin Yan:

As he has done for over 30 years, Celebrity Chef Martin Yan shares the best of
what he loves from traveling, cooking, and eating in China through a unique,
multi-sensory dining experience. Chef Yan aspires to excite American palates
and ignite a passion for Chinese culture and tradition, integrating elements
from his extensive travels through China into his newest restaurant, M.Y.
China. His culinary vision, shaped by over 3,500 culinary TV shows, 30
cookbooks, and the founding of a professional culinary academy in China, makes
the appreciation of modern Chinese food an interactive experience. He brings
the same engaging, charismatic qualities that make him a global icon to life
at M.Y China.

About Sang Yoon:

Sang Yoon is the chef and proprietor of Father’s Office gastropubs and Lukshon
Restaurant in Culver City. Yoon worked with celebrity chef Wolfgang Puck at
Chinois on Main before landing his first executive chef position at Michael's,
Santa Monica's famous dining destination for contemporary California cuisine
where he was tasked with simultaneously running the New York kitchen and
updating the 18-year old menu for the first time in the restaurant's history.
In 2000, Yoon took a departure from fine dining and struck out on his own by
renovating his favorite local dive bar in Santa Monica, Father's Office, where
he sought to reinterpret the simple, flavorful dishes found in the European
bars he enjoyed and where the food menu would be designed to complement the
drink menu. Father's Office trailblazed the gastropub movement in L.A. and
beyond and has been nationally praised for its signature craft brew selection
of over 55 local and small-batch varieties. The proprietary "Office Burger"
has been hailed as the country's best burger by theTODAYshow
andEsquiremagazine and Yoon has been profiled as a craft beer expert inUSA
Today,Food + Winemagazine, andNational Public Radio.

Yoon opened a second location in 2008 entitled Father's Office 2.0 on the
landmark Helms Avenue Walk in Culver City where he expanded the beer program
including an updated draft system and pioneered the wine-on-tap trend.
February 2011 marked Yoon's return to fine dining with the debut of Lukshon, a
modern restaurant dedicated to traditional and creative Southeast Asian
flavors, located adjacent to Father's Office 2.0.

About M.Y. China

M.Y. China offers authentic Chinese cuisine in a playfully modern experience.
Inspired by Chef Martin Yan and his years of teaching the art of Chinese
cuisine to everyday people, a full exhibition kitchen brings the ancient arts
of the wok, hand-pulled noodles and dim sum to light. M.Y. China is located in
San Francisco at the Westfield Centre, Level 4, as part of the Restaurant
Collection. More information is available at mychinasf.com.

About Cathay Pacific

Cathay Pacific Airways flies daily to Hong Kong and beyond from Los Angeles,
New York JFK, San Francisco, Chicago, Vancouver and Toronto. Cathay Pacific
was recently awarded the World’s Best Business Class in the annual Skytrax
World Airline Awards™. More information, including current fares and
availability, may be found by visiting the airline’s website at
cathaypacific.com/us or Facebook page at www.facebook.com/cathaypacificus.

Contact:

Cathay Pacific Airways
Julie Jarratt, 415-848-2006
Communications Manager, Americas
Julie_Jarratt@CathayPacific.com