KIT digital Showcases Integrated Social Program Guide at TV Connect 2013

KIT digital Showcases Integrated Social Program Guide at TV Connect 2013 
Attendees to Experience the KIT digital 2Si Suite, Demonstrated on
Digisoft's Set Top Box Software -- Iris and iPad Second Screen
Application 
LONDON -- (Marketwire) -- 03/18/13 --  KIT digital, alongside
Digisoft.tv -- a leading global provider of carrier class solutions
to the IPTV, hybrid and media and entertainment markets -- will
showcase a working example of its Social Program Guide application
that connects a second screen device with a TV as part of KIT
digital's Second Screen Interaction Suite at TV Connect 2013 (London,
Olympia Exhibition Centre, 19-21 March 2013, Stand G6). 
The KIT digital 2Si Suite, available on the market today, will have
access to a range of rich and varied content via Digisoft's STB
software -- Iris and will incorporate new social media integration
features through a second screen application, running on an iPad and
offering unprecedented level of control and engagement for viewers.  
"The Digisoft R&D team developed Iris to be the slickest user
experience software available for the set top box," said Fearghal
Kelly, chief executive officer, Digisoft. "TV Connect will allow us
to demonstrate how our technology can work alongside companies like
KIT digital and provide operators with more ways to deliver and
monetize content on consumers' TV screens." 
The demonstration will allow TV Connect attendees to gain a hands-on
experience of the working 2Si Suite and witness how viewers can
switch between browsing content on their TV or tablet with the simple
press of a button. Viewers now have access to a range of controls and
features depending on their viewing set-up preferences and they no
longer have to navigate through a linear and restrictive EPG on their
TVs or sacrifice a big screen experience to keep engaging UX of an
iPad. 
"By drawing the viewer into a closer experience with on-screen
content we effectively close the loop on the living room ecosystem,"
said Philip Shaw, Senior Technical Architect, KIT digital. "If they
want to see if any friends are watching live TV while they currently
watch a VOD asset, they can. They can also join in a Twitter or
Facebook conversation while watching a live broadcast, or even pause
the VOD content on th
e TV without having to search for a lost
remote." 
One of the key features of the KIT digital's solution is the Ad
Locker, which brings viewers' interaction with advertisments on an
entirely new level. This tool allows the consumer to save an ad and
go back to it after the show is over for more information. It
represents a more natural behavior of the ad engagement and doesn't
pull viewers away from the very content that is being broadcast while
reinforcing promotional value of an ad. 
Enabling the viewer to browse and control both VOD and live content
within one experience, the KIT digital and Digisoft.tv 2Si Suite
provides a one stop shop for content owners, broadcasters and
advertisers to engage with and learn about their customers on an
unprecedented level. Analytics can be collected from specific
devices, meaning that for the first time individual viewers can be
targeted with tailored advertisements and promotions on a one-to-one
level.  
Also on display at TV Connect will be KIT digital's VOD Store
solution and a wide range of product demos, including the new 4oD app
available on Windows 8, developed by KIT digital for Channel 4 as the
first UK VOD app to be made available on Windows 8. 
About KIT digital, Inc.
 KIT digital is a leading video management
software and services company. Cosmos and Cloud, the company's video
asset management systems, enable leading broadband media companies to
produce, manage and deliver multiscreen socially-enabled video
experiences to audiences wherever they are. KIT digital services
nearly 2,500 clients in 50+ countries including some of the world's
biggest brands, such as Airbus, The Associated Press, AT&T, BBC,
BSkyB, Disney-ABC, Google, HP, Mediaset, MTV, News Corp, RCS Media
Group, Sky Deutschland, Sky Italia, Telecom Argentina, Telecom
Italia, Telefonica O2, Universal Studios, Verizon, Vodafone VRT and
Volkswagen. KIT digital maintains headquarters in New York City and
offices in more than a dozen countries around the world.  
KIT digital Media Contact: 
Werbayne McIntyre 
SVP, Global Marketing and Communications 
Tel. +44 7590 554 845 
werbayne.mcintyre@kit-digital.com 
 
 
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