Blackhawk Network Holdings, Inc. Announces Filing of Registration Statement for IPO

 Blackhawk Network Holdings, Inc. Announces Filing of Registration Statement
                                   for IPO

PR Newswire

PLEASANTON, Calif., March 18, 2013

PLEASANTON, Calif., March 18, 2013 /PRNewswire/ -- Blackhawk Network Holdings,
Inc., a majority-owned subsidiary of Safeway Inc. (NYSE: SWY), today announced
that it has filed a registration statement with the Securities and Exchange
Commission for an initial public offering, or IPO, of Blackhawk's Class A
common stock. The IPO will consist solely of shares to be offered by existing
stockholders, including Safeway Inc. The number of shares to be offered and
the price range for the offering have not yet been determined.

Goldman, Sachs & Co., BofA Merrill Lynch, Citigroup and Deutsche Bank
Securities Inc. will serve as joint-bookrunning managers, with Goldman, Sachs
& Co. serving as the global coordinator for the proposed offering. Barclays,
BMO Capital Markets, Credit Suisse, Piper Jaffray, Raymond James and Wells
Fargo Securities will serve as co-managers for the proposed offering. The
offering will be made only by means of a prospectus.

A copy of the preliminary prospectus, when available, may be obtained from:

  oGoldman, Sachs & Co., Attention: Prospectus Department, 200 West Street,
    New York, NY 10282, by telephone at: (866) 471-2526, or by email to:
  oBofA Merrill Lynch, Attention: Prospectus Department, 222 Broadway, New
    York, NY 10038, by email to:
  oCitigroup, c/o Broadridge Financial Solutions, 1155 Long Island Avenue,
    Edgewood, NY 11717, by telephone at: (800) 831-9146
  oDeutsche Bank Securities Inc., Attention: Prospectus Group, 60 Wall
    Street, New York, NY 10005, by telephone at: (800) 503-4611, or by email

A registration statement relating to these securities has been filed with the
Securities and Exchange Commission but has not yet become effective. These
securities may not be sold, nor may offers to buy be accepted, prior to the
time the registration statement becomes effective. This press release shall
not constitute an offer to sell or a solicitation of an offer to buy any
securities, nor shall there be any sale of these securities in any
jurisdiction in which such offer, solicitation or sale would be unlawful prior
to registration or qualification under the securities laws of such

Blackhawk is a leading prepaid payment network utilizing proprietary
technology to offer a broad range of gift cards, other prepaid products and
payment services in the United States and 18 other countries.

SOURCE Blackhawk Network Holdings, Inc.

Contact: Media: Teri Llach, +1-925-738-7290,, or
Investors: Patrick Cronin, +1-925-226-9939,
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