Neustar Launches PageAdvisor to Help Marketers Drive Website Engagement and Conversion

  Neustar Launches PageAdvisor to Help Marketers Drive Website Engagement and
  Conversion

    Enables Marketers to Deliver the Right Message to Each Website Visitor

Business Wire

STERLING, Va. -- March 18, 2013

Marketers today are under increasing pressure to not only capture consumers’
attention, but to also engage the consumer with the right content via the
right channel. In order to help marketers drive engagement, Neustar, a
trusted, neutral provider of real-time information services and analytics,
today launched PageAdvisor ^ SM, a unique solution that provides marketers
with the opportunity to deliver the right message in real time to each website
visitor to help improve website interactions and online conversions.

Marketers managing heavily trafficked websites and landing pages are often
challenged with delivering unique experiences to site visitors due to lack of
insight about those visitors. Neustar PageAdvisor allows the marketer to
display relevant offers and messages in real time to each visitor – before any
registration information is collected and without compromising user privacy –
to create a more personalized consumer experience.

“We realized that while we knew a lot about the folks who convert via our
network, we knew very little about visitors to our site who did not convert.
PageAdvisor provides that intelligence by bringing offline attributes online
in real-time and at scale on our network,” said Erik Josowitz, Vice President
of Marketing, All Web Leads.

Neustar PageAdvisor works seamlessly with website optimization partners to
bring to bear the full power of offline demographic, geographic and
psychographic data. Specifically, the solution enables marketers to:

  *Gain a well-rounded view of the kinds of people that are their best
    prospects and become their loyal customers by segmenting website visitors
    in real time.
  *Access to actionable predictive insights about customers and prospects
    visiting their website.
  *Customize the customer experience based on insights from predictive
    offline consumer data.

“Marketers spend millions on creative campaigns to drive traffic to their
website. But what happens when the consumer arrives at the site? They’re
greeted by content that isn’t relevant and will abandon the page,” said Dennis
Ainge, Senior Vice President, Information Services, Neustar. “Neustar
PageAdvisor solves this problem by delivering offline, predictive insights on
virtually every visitor allowing the marketer to continue the conversation in
a personalized way that will lead to a higher relevancy and an increase in
engagement.”

Neustar PageAdvisor leverages insights from Neustar ElementOne® Analytics,
which enables strategic marketing analysis, segmentation, scoring, media and
geographic market planning and tactical real-time marketing execution.

For more information on Neustar PageAdvisor, visit here.

About Neustar

Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time
information and analysis to the Internet, telecommunications, information
services, financial services, retail, media and advertising sectors. Neustar
applies its advanced, secure technologies in location, identification, and
evaluation to help its customers promote and protect their businesses. More
information is available at www.neustar.biz.

Contact:

Access Communications for Neustar
Kate Corcoran Adorno, 917-522-3527
kadorno@accesspr.com