Seattle’s Best Coffee Fast-Tracks Expansion of Drive-Thru Stores with 15 New Locations Opening in Spring 2013

  Seattle’s Best Coffee Fast-Tracks Expansion of Drive-Thru Stores with 15 New
  Locations Opening in Spring 2013

 15 New Drive-Thrus to Open in Dallas-Fort Worth in 2013; Providing More Than
            150 New Full- and Part-Time Jobs to the Local Economy

Business Wire

SEATTLE -- March 18, 2013

Seattle’s Best Coffee, featured brand within Starbucks Corporation
(NASDAQ:SBUX), today announces 15 new locations will open in Dallas-Fort Worth
in 2013. Following the exciting launch of the new drive-thru concept in
Seattle last fall, Seattle’s Best Coffee marked Dallas-Fort Worth--one of the
fastest growing and most populous markets in the country^1--as a prime
location for multi-store expansion of 14 company-operated stores and one
franchised location.

The new small footprint drive-thru-only locations are built for a large and
growing audience of customers who are increasingly getting their coffee
on-the-go. According to one survey, Dallasites eat out 70 percent more than
the national average, creating a vast opportunity for Seattle’s Best Coffee to
reach new customers who are in need of a coffee that fits their lifestyles.^2

“We believe that everyone deserves a great cup of coffee, even if they don’t
have time to sit in a café,” said Frank Sica, vice president and general
manager for Seattle’s Best Coffee. “That’s why we’re opening 15 new
drive-thrus in Dallas that serve up our high-quality arabica coffee and a
dashboard-friendly food menu. We’re offering a fast, friendly and delicious
coffee experience that fits the lives of Dallas-area commuters.”

The soon-to-open Seattle’s Best Coffee drive-thrus will serve the new
Seattle’s Best Coffee® menu of dashboard-friendly food choices including
delicious coffee, dessert-inspired specialty coffee drinks, hearty egg
sandwiches and pretzel melts, and sweet and savory handheld “Anytime Pies.”
The Seattle’s Best Coffee drive-thru menu offers value to customers through
coffee and food “Combos,” all priced under $5.

The expansion of the Seattle’s Best Coffee drive-thru to Dallas-Fort Worth is
building upon positive consumer response in the region to the brand’s packaged
coffee, found in the grocery aisle.

“We know how important coffee is to our customers, and we’re focused on giving
them a great cup, whether they’re at home or on the road,” said Jennifer
Dimaris, vice president, brand management, for Seattle’s Best Coffee. “With
our drive-thru expansion in Dallas, we want to give time pressed,
value-conscious customers a great cup of coffee, served by people who are
passionate about coffee.”

New Jobs Created with Seattle’s Best Coffee Drive-Thru Expansion

The launch of the new drive-thru locations in Dallas-Fort Worth will not only
provide upgraded coffee and breakfast choices to customers, 150 new full- and
part-time jobs will be added in the region. Each new Seattle’s Best Coffee
location will be hiring 10 new employees. Positions will include shift leads
and barista positions; a hiring fair is scheduled to take place in early
April.

“Seattle’s Best Coffee is dedicated to becoming an integral part of the local
community through job creation and development,” said Sica. “Texas has long
been a part of our expansion plan and we are thrilled to finally bring
Dallas-Fort Worth partners on board.”

About Seattle’s Best Coffee

Seattle’s Best Coffee LLC has been roasting premium coffee since 1970 and
today roasts more than 20 million pounds of coffee every year and millions of
cups of our coffee are served every day. A freshly-brewed cup of Seattle’s
Best Coffee is currently available in more than 50,000 locations including
cafes, college campuses, restaurants, hotels, airlines, cruise ships, grocery
stores and movie theatres. Seattle’s Best Coffee is a featured brand within
Starbucks Corporation (NASDAQ:SBUX). For more information, please visit
Seattle’s Best Coffee online at www.seattlesbest.com, become a member of the
coffee community at www.facebook.com/SeattlesBestCoffee or follow Seattle’s
Best Coffee on Pinterest for unique coffee inspiration at
www.pinterest.com/seattlesbest.

^1 Census Bureau & CNNMoney.com, 2010
^2 Bundle.com, May 2012, http://www.bundle.com/article/how-america-eats-out/

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Contact:

Seattle’s Best Coffee
Sanja Gould, 206-318-7100
press@seattlesbest.com
or
Zeno Group
Stephanie Chaney, 312-222-1758
stephanie.chaney@zenogroup.com