HSN And HGTV Partner To Redefine Outdoor Home Category At HSN
Designer and HGTV Curb Appeal Star John Gidding to Provide Tips and Expert
Advice to HSN Viewers
ST. PETERSBURG, Fla., March 18, 2013
ST. PETERSBURG, Fla., March 18, 2013 /PRNewswire/ --Leading multichannel
retailer HSN and HGTV, America's leading home and lifestyle brand, today
announced the debut of HGTV HOME™ Outdoor Living, only at HSN. Launching
across HSN and HGTV's multiple platforms on March 19, HGTV HOME Outdoor Living
will redefine the outdoor living retail landscape with top HGTV experts
appearing on HSN, including Designer John Gidding, star of Curb Appeal. The
HGTV experts will offer advice and showcase an assortment of high-quality,
HGTV-curated, outdoor products, including exclusive HGTV HOME branded items.
(Logo: http://photos.prnewswire.com/prnh/20070214/CLW048LOGO-b )
"HGTV is the perfect partner for HSN," said Bill Brand, Chief Marketing and
Business Development Officer for HSNi. "We have long admired their
unparalleled ability to showcase home and design ideas. The new HGTV HOME
Outdoor Living collection at HSN is a great way to extend our marketing reach
to new audiences and connect them with inspiring content & great products."
The multi-year partnership is designed to leverage the full potential of the
HSN and HGTV brands, with HGTV becoming the face for HSN's outdoor living
category. The partnership will include creative, original content that will be
integrated across the digital and on-air assets of both companies.
"HSN is an ideal partner for us because they have a rich understanding of what
today's consumers want and need," said Ron Feinbaum, general manager, consumer
products, HGTV. "This special collection will offer smart, functional, and
aesthetically appealing solutions for everyone's outdoor lifestyle. We expect
that HGTV HOME Outdoor Living at HSN will further enhance HGTV's relationship
with an audience who is passionate about home – especially those people who
believe that the beauty of home should transcend four walls."
HGTV HOME Outdoor Living at HSN will feature products across various
categories including outdoor equipment, plants, lighting, water accessories,
outdoor entertaining, garden tools and outdoor solutions. The HGTV HOME Plant
Collection will also debut on HSN on March 19, offering a variety of annuals,
planters and nutrients.
At launch, extensive digital storefronts on both HSN.com and HGTVHOME.com will
provide the outdoor home enthusiast with high-quality products and exclusive,
transformational "how to" videos that will help them enhance the outdoor areas
of their home. HSN plans to expand the partnership in the future to introduce
HGTV HOME Outdoor Living branded products within additional home categories.
HSN and HGTV will also collaborate in the future to share content that will be
available across both companies' digital platforms. Tips on gardening,
landscaping, entertaining and more from HGTV's trusted authorities will give
consumers the tools they need to beautify their home.
For more information on the upcoming launch of HGTV HOME Outdoor Living at HSN
please visit www.HSN.com and join in the conversation on Facebook and Twitter.
HSN is a leading interactive multichannel retailer, offering a curated
assortment of exclusive products and top brand names to its customers. HSN
incorporates entertainment, inspiration, personalities and industry experts to
provide an entirely unique shopping experience. At HSN, customers find
exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle,
Fashion/Accessories, and Electronics. HSN broadcasts live to 95 million
households in the US in HD 24/7 and its website-- HSN.com -- is a top 10 most
trafficked e-commerce site, featuring more than 23,000 product videos. Mobile
applications include HSN apps for iPad, iPhone and Android. HSN, founded 35
years ago as the first shopping network, is an operating segment of HSN, Inc.
(Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on
Facebook and Twitter.
America's leading home and lifestyle brand, HGTV features a top-rated cable
network that is distributed to more than 98 million U.S. households and the
HGTV website, HGTV.com, the nation's leading online home-and-garden
destination that attracts an average of four million unique visitors per
month. The brand also includes the HGTV HOME™ consumer products line which
showcases exclusive collections of paint, flooring, lighting, furniture,
plants, fabrics and other home-oriented products, as well as HGTV Magazine, a
new home and lifestyle publication published in partnership with Hearst
Magazines. Viewers can become fans of HGTV and interact with other home
improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram.
Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks
Interactive, Inc. (SNI).
Contact: Brad Bohnert, HSN, +1-727-872-7515, Brad.firstname.lastname@example.org; or Audrey
Adlam, HGTV, +1-212-549-8599, email@example.com
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