Factual and TripAdvisor Partner to Deliver Over 1 Million Restaurant Choices WorldWide for Travelers

  Factual and TripAdvisor Partner to Deliver Over 1 Million Restaurant Choices
  WorldWide for Travelers

  Factual Global Restaurant Data Complements TripAdvisor Dining Options and
                                   Reviews

Business Wire

LOS ANGELES -- March 18, 2013

Factual, Inc., a leader in global data for web and mobile apps and mobile
advertising, announced today that it has partnered with TripAdvisor, the
largest travel site in the world, to integrate restaurant data from its Global
Places data set to complement TripAdvisors dining options and reviews.
Additionally, TripAdvisor will provide Factual user-generated data to maintain
freshness and accuracy for its Global Places data.

“The addition of Factual’s Global Places data to complement TripAdvisor’s
current offering will provide consumers the best experience and enormous
choices for dining worldwide,” said Eva Ho, Factual’s VP of Marketing and
Operations. “The stream of contributions provided by TripAdvisor’s users will
reinforce Factual’s Global Places position as the leading source for
definitive global data on places.”

TripAdvisor and Factual share a similar global focus, as TripAdvisor operates
in more than 30 countries and Factual Global Places data covers 50 countries.
The partnership will give the traveler community a more comprehensive view of
dining options on TripAdvisor, with over one million restaurants currently
represented.

“We appreciate working with creative data providers who can scale and grow
with all our data initiatives across the globe,” says Daniel Hawkins, Product
Manager at TripAdvisor. “Factual will help us provide a much better user
experience.”

About Factual

Factual provides access to definitive global data for powering web and mobile
apps, mobile advertising, and enterprise solutions. Using its sophisticated
big data stack, Factual builds data products that leverage contributions from
partners, user communities, and the web. Factual’s first offering is its
Global Places suite of data and APIs, which provides access to more than 64
million places in 50 countries along with entity mapping, resolution, and geo
ad-targeting services. Its second offering is its Global Products suite of
data and APIs. Factual is funded by Andreessen Horowitz and Index Ventures.
For more information on Factual, go to www.factual.com.

About TripAdvisor

TripAdvisor® is the world's largest travel site*, enabling travelers to plan
and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features with
seamless links to booking tools. TripAdvisor branded sites make up the largest
travel community in the world, with more than 60 million unique monthly
visitors*, and over 75 million reviews and opinions. The sites operate in 30
countries worldwide, including China under daodao.com. TripAdvisor also
includes TripAdvisor for Business, a dedicated division that provides the
tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other
travel media brands, and together the sites attract more than 75 million
unique monthly visitors.** TripAdvisor, Inc.'s travel media brands include
www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com,
www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com,
www.holidaylettings.co.uk, www.holidaywatchdog.com,
www.independenttraveler.com, www.onetime.com, www.seatguru.com,
www.sniqueaway.com, www.smartertravel.com, www.tingo.com,
www.travel-library.com, www.travelpod.com, www.virtualtourist.com,
www.whereivebeen.com, and www.kuxun.cn.

*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, January 2013
**Source: comScore Media Metrix for TripAdvisor, Inc. and its subsidiaries,
Worldwide, January 2013

Contact:

Kelly Communications
Kathryn Kelly, 408-718-9043
kathryn@kellycommunications.org
 
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