ASCC Prepares for the Launch of Its Ultra Premium Vodka

  ASCC Prepares for the Launch of Its Ultra Premium Vodka

Business Wire

MIRAMAR BEACH, Fla. -- March 18, 2013

As the U.S. spirits market grows by 3 percent in 2012, vodka’s expansion
continues. That’s why the Aristocrat Group Corp.’s (OTCBB: ASCC) brand
management division, Luxuria Brands, is very excited about the upcoming launch
of its new vodka brand.

“While the details of the new vodka are going to remain under wraps for a few
more weeks, I am confident that the market will respond very well to our
‘Ultra-premium, Made in America, by Americans, for Everyone Vodka,’”
Federowicz said. “The combination of innovative marketing elements,
grass-roots approach to distribution, attractive product design and
competitive pricing will make our flagship brand an instant success.”

Its no secret that the company is hoping to repeat the undeniable success of
Tito's Vodka. The year it was released, the production of Tito's vodka reached
just 1,000 cases. 10 years later Tito's was selling 160,000 cases. Considering
that ASCC will not be facing similar production restraints, projected sales
volume of ASCC's new vodka for the remainder of 2013 are bound to be into
thousands of cases. At this rate reaching 60,000 cases a year seems easily
attainable. This translates into annual sales of $20 million. With the goal to
add flavored vodkas, as well as a new, innovative distilled spirit to its
portfolio in 2014, the prospects for Aristocrat's alcohol subsidiary are
looking good.

ASCC sees vodka, America’s best-selling spirit, as the key element to growing
its brand management division, Luxuria Brands. The success of the endeavor
will allow the company to compete in a highly profitable sector alongside
Limited Brands, Inc. (NYSE: LTD), Proctor & Gamble (NYSE: PG), New York &
Company, Inc. (NYSE: NWY) and Chico's FAS, Inc. (NYSE: CHS).

For more information on this initiative, please
visitwww.aristocratgroupcorp.com/investors.html.

Follow ASCC on Twitter atwww.twitter.com/AristocratGroup.

About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group
Corp. (www.aristocratgroupcorp.com) is on the path to becoming a provider of
premiere luxury goods, including top-shelf distilled spirits. The company
targeted the growing market for quality domestic liquor in order to deliver
maximum returns to our shareholders.

TheAristocrat Group Corp.is also exploring smart growth initiatives to
position itself as the premier resource for women’s lifestyle products and
services, including motherhood resources. For more information, please
visitwww.aristocratgroupcorp.com/investors.html.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: This news release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, including statements
that include the words "believes," "expects," "anticipate" or similar
expressions. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results, performance
or achievements of the company to differ materially from those expressed or
implied by such forward-looking statements. In addition, description of
anyone's past success, either financial or strategic, is no guarantee of
future success. This news release speaks as of the date first set forth above
and the company assumes no responsibility to update the information included
herein for events occurring after the date hereof.

Contact:

The Aristocrat Group Corp.
Robert Federowicz, 850-269-6801
President and CEO
info@aristocratgroupcorp.com
 
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