Cision Partners With Marketwire to Maximize Press Release Distribution Offering

Cision Partners With Marketwire to Maximize Press Release Distribution Offering 
Alliance Expands Distribution Channels, Improves Press Release
Visibility and Delivers Robust Analytics for CisionPoint Customers 
CHICAGO, IL -- (Marketwire) -- 03/18/13 --  Cision, the leading
provider of cloud-based PR software, services and tools for the
marketing and public relations industry, today announced a
partnership with Marketwire to provide customers with new press
release distribution options via the award-winning CisionPoint
platform. The partnership allows Cision customers to connect with
media, influencers and consumers through Marketwire's distribution
channels, and benefit from increased visibility into press release
performance and improved analytics via post-distribution reports. 
"Our partnership with Marketwire addresses the changing needs of our
customers," said Peter Granat, president & CEO, Cision. "Customers
want to increase the visibility of their press releases and need
distribution options that target the media and consumers directly.
Marketwire lets customers do all that and more. We're excited to
align ourselves with a company that has over three decades of
experience in elevating the message of their customers." 
"Marketwire customers count on us to connect them to the people who
help grow their brands and their businesses; an ever-evolving
audience of traditional and online media, social networks and
influencers," explains Michael Nowlan, Marketwire's president & CEO.
"Partnering with Cision lets their clients benefit from a
comprehensive, customer-centric solution for the distribution and
monitoring of press releases." 
As a result of the partnership with Marketwire, Cision customers will
immediately be able to take advantage of a number of other benefits,

--  Distribution to media, financial analysts, online influencers and
    social networking sites with the ability to target by region, city or
    nation and overlay reach with relevant industry segments
--  Robust analytics that allow customers to monitor page views, clicks,
    unique visitors, top-referring sites, and the time of day for views,
    as well as compare the performance of their press releases and save
    and share reports in multiple formats
--  Ability to increase visibility by adding hyperlinks, pictures, audio
    and videos to press releases
--  Social media features that allow customers to easily share their
    releases on key social media channels such as Twitter, Facebook and
--  Editorial review of releases including a multi-step security process
--  Efficiency in meeting regulatory filing and disclosure requirements in
    the United States and Canada
--  Advanced press release SEO features that strengthen exposure in search

Cision's partnership with Marketwire allows its customers to target key
influencers and distribute press releases quickly, securely and
affordably. A robust distribution network and increased visibility
into the performance of each press release will allow Cision
customers to monitor their communication efforts and gauge the
success of their campaigns.  
The Marketwire features and functionality will be available to all
Cision customers with the launch of the spring release of
About Cision
 Cision is the leading provider of software, services,
and tools to the public relations and marketing industry. Marketing
and PR professionals use our products to help manage all aspects of
their brands -- from identifying key media and influencers to
connecting with audiences; monitoring traditional and social media;
and analyzing outcomes. Journalists, bloggers, and other influencers
use Cision's tools to research story ideas, track trends, and
maintain their public profiles. Cision is present in Europe, North
America and Asia, has partners in over 125 countries and is quoted on
the Nordic Exchange with revenue of SEK 1.0 billion in 2012. For more
information, visit 
About Marketwire
 Every day, Marketwire plays a critical role in
shaping the conversations that happen in newsrooms, corporate
boardrooms and social networks around the world, helping
communicators move markets, change public opinion and affect consumer
For everyone from a start-up to a Fortune 500 enterprise, Marketwire
is a social communications company that provides its clients with
powerfully simple solutions: Global press release distribution and a
fully integrated marketing communications platform for content
creation, optimization, distribution and measurement. Powered by
Sysomos, Marketwire also provides industry-leading social media
monitoring and analytics. This critical business intelligence
provides instant and unlimited access to all social media
conversations, allowing brands to see what's happening, why it's
happening, and who's driving the conversations. 
Marketwire is majority-owned by OMERS Private Equity
(, which manages the private equity activities of
OMERS Administration Corporation and today has $6.4 billion of
investments under management. OMERS Private Equity is headquartered
in Toronto, Canada, with offices in New York and London. 
For More Information: 
Andree Beckham
Vice President, Marketing & Public Relations
Dagmar King
Senior Marketing Manager
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