comScore Announces Divestiture of ARS Non-Health Copy-Testing and Equity
Tracking Assets to MSW Research
RESTON, Va., March 18, 2013
RESTON, Va., March 18, 2013 /PRNewswire/ -- comScore (NASDAQ: SCOR), a leader
in measuring the digital world, today announced the divestiture of its
non-health copy-testing and non-health equity tracking assets of ARS to MSW
Research (formerly McCollum Spielman Worldwide). MSW is a global leader in
advertising research, brand health, advertising tracking, neuroscience and
strategic research. The new firm will be called MSW*ARS. comScore will retain
the health-based copy-testing and equity tracking assets following the
"The divestiture of certain of our ARS assets will allow us to better focus
our attention on comScore's core growth opportunities," said Dr. Magid
Abraham, comScore President & CEO. "We thank the employees of ARS for their
service and dedication as part of comScore, and wish them every success with
The financial impact of this divesture is unchanged from expectations provided
in comScore's fourth quarter earnings announcement.
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and
analytics, delivering insights on web, mobile and TV consumer behavior that
enable clients to maximize the value of their digital investments. For more
information, please visit www.comscore.com/companyinfo.
This press release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934, including, without limitation, comScore's expectations
as to the financial and operational effects of the divestiture of certain
assets of comScore's ARS unit. These statements involve risks and
uncertainties that could cause our actual results to differ materially,
including, but not limited to, comScore's ability to project the financial
impact of the divestiture of ARS assets and comScore's ability to achieve its
expected financial results.
For a detailed discussion of these and other risk factors, please refer to
comScore's Annual Report on Form 10-K for the period ended December 31, 2012
aand from time to time other filings with the Securities and Exchange
Commission (the "SEC"), which are available on the SEC's Web site
You are cautioned not to place undue reliance on our forward-looking
statements, which speak only as of the date such statements are made. comScore
does not undertake any obligation to publicly update any forward-looking
statements to reflect events, circumstances or new information after the date
of this press release, or to reflect the occurrence of unanticipated events.
SOURCE comScore, Inc.
Contact: Andrew Lipsman, comScore, Inc., +1-312-775-6510, firstname.lastname@example.org
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