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Kulicke & Soffa Launches K&S Care: A Professional Service Designed to Help Customers Operate their Machines at an Optimum Level



  Kulicke & Soffa Launches K&S Care: A Professional Service Designed to Help
  Customers Operate their Machines at an Optimum Level

SEMICON China 2013

Business Wire

SINGAPORE -- March 18, 2013

Kulicke & Soffa Industries, Inc. (NASDAQ: KLIC) (“K&S”) today announced the
launch of its professional service, “K&S Care,” designed to help customers
operate their machines at an optimum level under the care of K&S trained
specialists.

Under K&S Care, customer machines are serviced by K&S trained engineers and
technicians with the backing of the K&S engineering team who designed and
developed the machines. They can leverage the knowledge gained from the K&S
worldwide installed base to help optimize machine productivity and reduce
cost. The service will be carried out using only K&S recommended tools and K&S
parts to ensure long term machine reliability.

K&S Care has 3 different programs, offering different levels of service
depending on customer needs: Basic, Professional, and Comprehensive.

K&S Care - Basic offers customers on-site scheduled preventive maintenance
done by K&S trained engineers and technicians who will perform the regular
maintenance based on customer usage patterns and factory recommendations. K&S
Care - Basic covers all monthly, quarterly, and yearly preventive maintenance
and labor for that maintenance.

K&S Care - Professional offers customers a way to control operation costs and
minimize unscheduled downtime. Customer machines are serviced by K&S trained
and certified engineers using only K&S spare parts. K&S Care - Professional
provides an extended warranty after the standard warranty has expired. It
covers maintenance labor and spares. K&S Professional customers have priority
in part availability with a 2-day turnaround for machine down situations.

K&S Care - Comprehensive is a combination of both the Basic and Professional
programs and is designed to provide customers a total solution in optimizing
machine performance.

Nelson Wong, Vice President – Wire Bonding Solutions Business Unit, said: “K&S
Care aims to provide customers peace of mind while reducing their total cost
of ownership and ensuring continuous peak performance of all their K&S
machines.”

K&S Care helps customers reduce administrative costs and assists in
operational efficiency. Customers no longer need to worry about expertise and
resources for machine maintenance. Customers will now be able to focus on core
competencies and channel their energy into running a more successful operation
and production.

K&S Care will debut at the Semicon China show at the Shanghai New
International Expo Centre from March 19-21, 2013.

About Kulicke & Soffa

Kulicke & Soffa (NASDAQ: KLIC) is a global leader in the design and
manufacture of semiconductor and LED assembly equipment. As a pioneer in this
industry, K&S has provided customers with market leading packaging solutions
for decades. In recent years, K&S has expanded its product offerings through
strategic acquisitions, adding wedge bonding and a broader range of expendable
tools to its core ball bonding products. Combined with its extensive expertise
in process technology, K&S is well positioned to help customers meet the
challenges of assembling the next-generation semiconductor and LED devices.
(www.kns.com)

Contact:

Kulicke & Soffa Industries, Inc.
Sheila Frese
Public Relations
P: +1-949-660-0440
F: +1-949-660-0444
sfrese@kns.com
or
Joseph Elgindy
Investor Relations & Strategic Planning
P: +1-215-784-7518
F: +1-215-784-6180
jelgindy@kns.com
or
Global IR Partners
David Pasquale
P: +1-914-337-8801
klic@globalirpartners.com
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