TapInfluence, Formerly BlogFrog, Releases Cloud-Based Software To Automate And Scale Influencer Marketing

TapInfluence, Formerly BlogFrog, Releases Cloud-Based Software To Automate And
                          Scale Influencer Marketing

TapInfluence helps brands get out of banners and sidebars and into content
consumers want and trust

PR Newswire

BOULDER, Colo., March 18, 2013

BOULDER, Colo., March 18, 2013 /PRNewswire/ --TapInfluence
(www.tapinfluence.com) (formerly BlogFrog), the leader in influencer
marketing, today announced that its software platform for automating all
aspects of an influencer marketing program is now available as a cloud-based
offering. The software automates the time-consuming and manual process of
identifying and engaging with large numbers of social influencers (content
creators on blogs, Facebook, Pinterest, Twitter and other social platforms),
and includes a powerful, integrated management platform that distributes
content across all social networks and provides detailed campaign analysis via
measurement dashboards. Brands can now connect and interact with millions of
consumers in meaningful and authentic ways through a single platform, and tap
into a searchable marketplace of more than 100,000 registered social

(Logo: http://photos.prnewswire.com/prnh/20130208/LA57208LOGO)

"Brand marketers know that money spent on banner advertising is increasingly
wasted as consumers are completely numb to this intrusive form of digital
marketing. TapInfluence is driven to get brands out of the sidebar and
directly into the content that engages customers, builds trust and loyalty,
and provides value to all parties – brands, influencers and consumers," said
Rustin Banks, co-founder and CEO of TapInfluence. "Our integrated software
platform, coupled with our growing marketplace of influencers, addresses this
growing shift in marketing resources and supports the maturity and rise of
influencer marketing in the overall marketing mix."

Influencer marketing is vitally important to brand marketers as consumers
increasingly ignore banner ads and turn to social networks where friends,
peers and like-minded people share purchase-related content. This social
content – which is more trusted, authentic and effective than digital
advertising – is the basis for effective influencer marketing. Meanwhile, as
brands build their own communities of social influencers, the job of managing
programs and monitoring content across social networks has become extremely
time-consuming. TapInfluence is the only software to automate all aspects of
influencer marketing, including influencer identification and activation,
content distribution and ROI-based analysis. 

"Influence marketing is critical to maximizing return on social media
engagement. Gleanster Research estimates that somewhere between 4 percent and
5 percent of a brands' target audience can actually influence sales," said Ian
Michiels at Gleanster. "Finding these individuals and engaging them as brand
champions should be a cornerstone to every social media strategy."

Since its founding in 2009, TapInfluence has been connecting brands and social
influencers to create mutually beneficial relationships. The company pioneered
large-scale, influencer marketing programs that reach millions of consumers
across all social networks. A long-time champion of the blogger, its software
helps marketers and influencers connect with consumers in ways that are
lasting and meaningful. Its unique ability to facilitate the publication of
socially distributed content led to rapid growth for the startup, $4.1 million
in funding and a client roster that includes 75 Fortune 1000 brands, marketing
agencies and publishers. It is now executing on its strategy to automate the
influencer marketing process, extending its influencer community beyond
bloggers, and creating an interactive marketplace to facilitate the
influencer/brand relationship.

According to a February, 2013 Forrester Research, Inc. report entitled: "Four
Social Marketing Tools You Need," "Agencies have long offered viral marketing
services – but influencer marketing is finally being seen as a science rather
than an art. Vendors are now using data to help marketers identify key
influencers from either the general online population or a marketers existing
customer base and then to recruit those influencers into technology-driven and
highly trackable viral sharing programs."

Share this: #TapInfluence, formerly #blogfrog, re-launches with fully
automated cloud-based Influencer Marketing platform. www.tapinfluence.com

About TapInfluence
TapInfluence (formerly BlogFrog) provides the industry's only cloud-based
software that automates the creation, management and measurement of influencer
marketing programs from a single platform. Marketers use TapInfluence to scale
their online reach and engagement with consumers in a meaningful and authentic
way. Social influencers (content creators on blogs, Facebook, Twitter, YouTube
and other social platforms) use TapInfluence to connect with relevant brands
and generate revenue from their content. TapInfluence customers include ABC
News/United Nations Foundation, Random House, Horizon Organics, International
Delight and Redbox. Founded in 2009 and located in Boulder, Colo.,
TapInfluence is venture-funded and privately held. For more information,
please visit www.tapinfluence.com.

Media Contact:
Christie Denniston, APR
Catapult PR-IR
O: 303-581-7760
M: 303-827-5164

SOURCE TapInfluence

Website: http://www.tapinfluence.com
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