Sodexo Partnership with Cornell University's Smarter Lunchrooms Movement Promotes Student Health and Achievement at School

   Sodexo Partnership with Cornell University's Smarter Lunchrooms Movement
    Promotes Student Health and Achievement at School Districts Nationwide

Sodexo is dedicated to equipping lunchrooms in nearly 500 school districts
with tools that improve child eating behaviors

PR Newswire

GAITHERSBURG, Md., March 18, 2013

GAITHERSBURG, Md., March 18, 2013 /PRNewswire/ -- Although a lot of attention
has been paid recently to the nutritional content of food served in school
meals, Sodexo, the leader in Quality of Life services and trusted education
partner to nearly 500 school districts across the country, is also focusing on
changing student behaviors around food and beverage choices through a
partnership with the Smarter Lunchrooms Movement. By working together, Sodexo
and the Smarter Lunchrooms Movement will use simple behavior-change techniques
to improve student health and achievement.

The Smarter Lunchrooms Movement, a program developed by the Cornell Center for
Behavioral Economics in Child Nutrition Programs under the direction of Dr.
Brian Wansink and Dr. David Just, is a grassroots effort to equip school
lunchrooms with simple and little to no cost tools that will improve child
eating behaviors and thus improve the health of children. The Smarter
Lunchroom movement works with industry; national non-profit groups and local
schools around the country to help change and improve the way kids eat in

Sodexo will begin using basic principles associated with behavioral economics
to emphasize healthier dining options in school lunchrooms. Student nutrition
teams will use techniques like positioning healthier options in service lines
to make them more visible; creating attractive displays to further showcase
healthier food and beverage options and coming up with creative names to make
healthier choices more appealing.

"We find that students know more about good nutrition than ever before, but
that knowledge doesn't always translate directly to cafeteria choices," said
Steve Dunmore, president of Sodexo Education-Schools. "Sometimes students
need a little nudge to point them in the right direction and our work with the
Smarter Lunchrooms Movement is aimed to do just that."

The Cornell Center for Behavioral Economics in Child Nutrition Programs'
research revealed that promoting foods in accordance to the Smarter Lunchroom
Movement suggestions can increase sales of fruit by 102%, increase selection
of vegetables from 40 to 70%, increase percentage of white milk sales and
increase the number of students making healthier menu choices overall. Sodexo
is looking to replicate those results in the districts the company serves.

"Smarter Lunchrooms is all about low cost – no cost ways to improve student
nutrition," said Dr. Brian Wansink, the John S. Dyson Professor of Marketing
and Consumer Behavior at Cornell University. "It's amazing what can be
accomplished with simple things like moving fruit into a nicer bowl and
putting it out where kids can see it. Our research has validated a variety of
easy, cheap and effective ways you can help lead kids towards healthier

In addition to this nationwide program, Sodexo is working with the Smarter
Lunchrooms Movement to pilot a program focused on consumption of foods
selected. This is the next step in effecting behavioral change around student
nutrition choices.

Visit Sodexo on Facebook and follow on Twitter @SodexoUSA
Visit Smarter Lunchrooms Movement on Facebook and follow on Twitter

About Sodexo
Sodexo is the global leader in services that improve Quality of Life, an
essential factor in individual and organizational performance. Operating in 80
countries, Sodexo serves 75 million consumers each day through its unique
combination of On-site Services, Benefits and Rewards Services and Personal
and Home Services. Through its more than 100 services, Sodexo provides clients
an integrated offering developed over more than 45 years of experience: from
reception, safety, maintenance and cleaning, to foodservices and facilities
and equipment management; from Meal Pass, Gift Pass and Mobility Pass benefits
for employees to in-home assistance and concierge services. Sodexo's success
and performance are founded on its independence, its sustainable business
model and its ability to continuously develop and engage its 420,000 employees
throughout the world.

Sodexo in North America
Sodexo, Inc. (, leading Quality of Life services company in
the U.S., Canada, and Mexico, delivers On-site Services in Corporate,
Education, Health Care, Government, and Remote Site segments, as well as
Benefits and Rewards Services and Personal and Home Services. Sodexo, Inc.,
headquartered in Gaithersburg, Md., funds all administrative costs for the
Sodexo Foundation (, an independent charitable
organization that, since its founding in 1999, has made more than $17 million
in grants to end childhood hunger in America. Visit the corporate blog at

Key Figures (as of August 31, 2012)

Sodexo in the World
18.2 billion euro consolidated revenue
420,000 employees
20th largest employer worldwide
80 countries
34,300 sites
75 million consumers served daily
9.5 billion euro market capitalization (as of November 7 2012)

Sodexo in North America
8.6 billion dollars revenue
125,000 employees
6,000 sites
700 facilities management sites
10 million consumers served daily

SOURCE Sodexo, Inc.

Contact: Greg Yost, +1-301-987-4214,
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