Starbucks Names Sharon Rothstein Global Chief Marketing Officer

  Starbucks Names Sharon Rothstein Global Chief Marketing Officer

Business Wire

SEATTLE -- March 18, 2013

Starbucks Coffee Company (NASDAQ: SBUX) today announced that it has appointed
Sharon Rothstein as global chief marketing officer. Rothstein was previously
senior vice president of marketing at innovative specialty beauty retailer

Sharon Rothstein (Photo: Business Wire)

Sharon Rothstein (Photo: Business Wire)

“Throughout our 42-year history, Starbucks has strived to innovate and exceed
the expectations of our customers around the world,” said Starbucks chairman,
president and ceo Howard Schultz. “Sharon’s forward-thinking brand sensibility
and global cross-channel marketing expertise will continue to push us toward
our aspiration of building one of the world’s most relevant, trusted and
enduring brands.”

Rothstein will report to Schultz and serve on Starbucks senior leadership
team. She will steward the Starbucks brand as well as the company’s portfolio
of emerging brands, including Seattle’s Best Coffee, Evolution Fresh, La
Boulange, Tazo and Teavana.

“There has never been a more exciting or important time in Starbucks journey
to bring my passion for elevating the customer experience to this iconic
global brand,” Rothstein said. “I have been a loyal Starbucks customer and fan
for most of my adult life and I am humbled to become a partner (employee) at
one of the few companies in the world that embraces the value and
responsibility of balancing business performance and social impact.”

As the senior vice president of marketing at Sephora since 2009, Rothstein
authored the company’s new global brand positioning, elevated the brand’s
image and executed multi-channel integrated marketing campaigns. She also
played a key role in transforming Sephora’s digital experience with immersive
content across all digital channels. Prior to Sephora, Rothstein held senior
marketing and brand management positions with Godiva, Starwood Hotels and
Resorts, and Procter & Gamble.

Rothstein earned her MBA from the University of California, Los Angeles and
her Bachelor of Commerce from the University of British Columbia. She will
start on April 15 and will be based at the Starbucks Support Center in

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the highest-quality arabica coffee in the world. Today, with
stores around the globe, the company is the premier roaster and retailer of
specialty coffee in the world. Through our unwavering commitment to excellence
and our guiding principles, we bring the unique Starbucks Experience to life
for every customer through every cup. To share in the experience, please visit
us in our stores or online at

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Starbucks Coffee Company
Media Contact:
Jim Olson, +1-206-318-7100
Investor Relations Contacts:
JoAnn DeGrande/Greg Smith, +1-206-318-7118
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