Arrow Selects GENBAND NUViA as Flagship Multimedia Communications Cloud Offering for Enterprise UC, IP Voice Markets

  Arrow Selects GENBAND NUViA as Flagship Multimedia Communications Cloud
  Offering for Enterprise UC, IP Voice Markets

 GENBAND Platinum Partner, Arrow S3, to market service as SynapS3 ucCLOUD to
               its small, medium and large enterprise customers

Enterprise Connect Orlando 2013

Business Wire

ORLANDO, Fla. -- March 18, 2013

GENBAND,  a leading developer of multimedia and cloud communications
solutions, today announced that Arrow Electronics Inc. has selected GENBAND
NUViA™ as its flagship cloud offering within its Arrow S3 business, which
provides unified communications, voice and data technology and network
security. GENBAND’s secure multimedia communications cloud services enable
Arrow S3 to offer HD voice, video, multimedia messaging, mobility,
conferencing, Web collaboration, desktop clients, and fixed mobile convergence
as a service for small, medium and large enterprise customers. Arrow S3 will
market the GENBAND cloud service under the SynapS3 ucCLOUD brand.

“Multimedia unified communications from the cloud is a very attractive value
proposition for the enterprise markets we serve, and we believe our
GENBAND-powered offering will be an integral part of our future success,” said
John Norton, senior vice president, marketing and solutions enablement, for
Arrow S3. “We selected GENBAND NUViA based on its proven carrier-grade
architecture, global scale, superior reliability and redundancy. NUViA enables
us to quickly capitalize on the growing enterprise market opportunity while
delivering significant bring-your-own-device and bring-your-own-network
flexibility and security.”

Powered by GENBAND EXPERiUS™ solutions, GENBAND NUViA enables channel partners
to accelerate the commercial delivery of multimedia communications
applications with minimal upfront capital expenses. NUViA offers all of the
advantages of cloud-based services, such as a pay-as-you-grow business model
and a flexible service delivery model that allows Arrow S3 to fully customize
and differentiate its branded services.

“Arrow S3 is one of the largest enterprise resellers in the communications
industry, and this flagship cloud deployment marks a significant strategic
milestone for our NUViA business,” said Andy Asava, senior vice president of
enterprise sales for GENBAND. “NUViA empowers our channel partners with
immediate cloud economics and go-to-market options – delivering best-of-breed
multimedia communications solutions for a fraction of the cost and time to
deployment of such offerings in the past. We look forward to supporting Arrow
S3’s SynapS3 ucCLOUD launch with our comprehensive professional services team,
which has supported the world’s largest communications service provider and
enterprise networks and understands that success is all about the customer

Arrow S3 is a Platinum Partner in GENBAND’s recently fortified Partner
Advantage Program, which provides enterprise resellers with advanced training,
co-op marketing funds, sales support and additional benefits. In addition to
marketing NUViA under the SynapS3 ucCLOUD brand, Arrow S3 will also offer
GENBAND’s comprehensive suite of on-premises enterprise solutions, which
include the EXPERiUS Application Server and QUANTiX™ SBC.

For more information on GENBAND’s Partner Program, visit

GENBAND will showcase its comprehensive enterprise solutions portfolio at the
Enterprise Connect Conference & Exhibition in Orlando, FL. March 18 – 21.
Visit GENBAND at booth # 607.


GENBAND is a global leader in smart networking solutions from the Core to the
Edge to the Experience for service providers and enterprises in over 80
countries. The company’s technology improves IP networks by making them more
scalable, secure, profitable and efficient. GENBAND’s market-leading
technology supports multimedia voice, data and video sessions and fixed-mobile
unified communications applications that scale on public and private networks.
With a flexible, cloud-ready platform, GENBAND’s IMS, edge and application
solutions help its customers compete effectively by increasing revenues,
improving profitability, and attracting and retaining customers. To learn
more, visit us on the web at

GENBAND, the GENBAND logo and icon are trademarks of GENBAND.


Joe McGarvey, +1-972-521-5826
Press spacebar to pause and continue. Press esc to stop.