Edgewater Fullscope Acquires Trade Promotion Management Software IP to Extend
Microsoft Dynamics CRM Offering to Manufacturers
ATHENS, Ala., March 18, 2013 (GLOBE NEWSWIRE) -- Edgewater Fullscope, Inc., a
wholly-owned subsidiary of Edgewater Technology, Inc. (Edgewater)
(Nasdaq:EDGW) and Microsoft Gold Certified enterprise resource planning (ERP)
and customer relationship management (CRM) partner in North America, has
entered into an agreement with a Microsoft Dynamics software development
company to acquire the intellectual property related to its trade promotion
management (TPM) software.
TPM software facilitates the management of sales and promotions that occur
between manufacturers (or wholesale distributors) and retailers to enhance
sales of specific products or product groups.
The TPM software acquired by Edgewater Fullscope is an early-stage trade
management solution that will enable the company to offer on-premise or
cloud-based TPM solutions to consumer packaged goods companies (CPG) and
manufacturers. The software can be deployed as a standalone solution for
Microsoft Dynamics CRM or as part of an integrated solution with Dynamics CRM
and Microsoft Dynamics AX ERP.
"The acquisition of this TPM software represents the continuation of our
strategy to invest in industry-specific solutions that increase our market
opportunities as well as offer deeper functionality to our existing Dynamics
CRM and AX customers," said Russell Smith, senior vice president of Edgewater
Fullscope. "The integration of this new intellectual property with our
proprietary Edgewater Fullscope Partner Relationship Management modules will
advance us toward our goal of offering a platform that supports the
multi-channel marketing needs of our customers while providing vertical
industry specific solutions to the full suite of Microsoft Dynamics business
The financial terms of the transaction were not disclosed.
About Edgewater Fullscope
Edgewater Fullscope is an award-winning Microsoft partner and one of the
largest resellers of Microsoft Dynamics AX enterprise resource planning (ERP)
software and services in the United States and Canada. Its customers include
discrete, mixed mode and process manufacturers. Fullscope also offers software
and implementation services for Microsoft Dynamics CRM, SharePoint and
Business Intelligence. For more information, visit www.fullscope.com.
Edgewater Technology, Inc. (Nasdaq:EDGW) is a strategic consulting firm
delivering a blend of classic consulting and product-based consulting
services. Edgewater addresses the market both vertically by industry and
horizontally by product and technology specialty, providing its client base
with a wide range of business and technology solutions. As one of the largest
IT consulting firms based in New England, the Company works with clients to
reduce costs, improve processes and increase revenue through the judicious use
of technology. Edgewater's brand names include Edgewater Technology, Edgewater
Consulting, Edgewater Ranzal and Edgewater Fullscope. To learn more, please
The Edgewater Technology logo is available at
Product or service names mentioned herein may be the trademarks of their
CONTACT: Company Contact:
Timothy R. Oakes, Chief Financial Officer
Russell Smith, Senior Vice President/Investor Relations
Liolios Group, Inc.
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