Coloplast's New SpeediCath® Compact Set Helps Intermittent Catheter Users Live Big

Coloplast's New SpeediCath® Compact Set Helps Intermittent Catheter Users Live
                                     Big

LIVE BIG.pack small contest celebrates new levels of freedom and discretion
accomplished with breakthrough product design.

PR Newswire

MINNEAPOLIS, March 18, 2013

MINNEAPOLIS, March 18, 2013 /PRNewswire/ -- Coloplast U.S. today announced the
launch of SpeediCath^® Compact Set, a groundbreaking all-in-one intermittent
catheter and attached bag that is small enough to fit in a pocket or handbag.
With its discreet packaging, hydrophilic coating and all-in-one design,
SpeediCath Compact Set opens up exciting, new possibilities for its users,
greatly enhancing their quality of life. To celebrate, Coloplast is awarding
three intermittent catheter users $1,000 toward a trip to their dream
destination with its LIVE BIG.pack small contest.

Groundbreaking Design Provides Life-Changing Benefits
Intermittent catheter users often can be constrained to staying close to home.
In addition to needing clean, accessible bathroom facilities wherever they go,
they have the added challenges of needing various pieces of equipment—and a
discreet way to carry bulky products and messy gels. This results in lifestyle
limitations that can leave users feeling frustrated and embarrassed.

To solve this issue, Coloplast developed SpeediCath Compact Set that is
instantly ready to use with hydrophilic coating, and is discreet enough to go
anywhere. The revolutionary, yet simple design provides an easy, less
time-consuming way to catheterize both in and out of the home.

"Listening to the needs of catheter users and responding with innovative
products is what differentiates Coloplast," explained Melissa Paris, marketing
director, Continence Care. "We're incredibly proud of this breakthrough
product design, but even more excited about the life-changing impact^1 the
discretion and convenience will have for intermittent catheter users."

Contest Invites Intermittent Catheter Users to LIVE BIG
To help intermittent catheter users celebrate this new level of freedom,
Coloplast kicked off its LIVE BIG.pack small Facebook contest on March 15,
2013. The contest, which runs through May 31, 2013, asks intermittent catheter
users to share their dream destination – locations that were previously
thought to be inaccessible due to catheter use challenges. Three randomly
selected winners will receive $1,000 to use towards making their dream trip a
reality.

"This contest really demonstrates why this innovation means so much to
patients," said Paris. "SpeediCath Compact Set is helping renew their
confidence so they can go wherever life, or their dreams, take them."

Visit www.livebigpacksmall.com for contest rules and to enter.

The breakthrough SpeediCath Compact Set launched in the United States on March
15 and was showcased at the LA Abilities Expo March 15-17. Intermittent
catheter users with a valid prescription can request a free sample at
www.tryset.us.coloplast.com.

About Coloplast
Coloplast is a global medical device company that develops products and
services designed to make life easier for people with very personal and
private medical conditions. We start by listening to our users to better
understand their needs and then respond by bringing the best ideas to market
in the form of medical devices and service solutions.

Coloplast's businesses include ostomy care, urology care, continence care, and
wound and skin care. With the development of a strong portfolio of new
products and investments in a professional sales force, we now employ more
than 8,000 people worldwide. In 2012, Coloplast received global recognition
for having the best corporate reputation among patients (PatientView), and for
being the Most Ethical (Ethisphere Institute) and Most Sustainable (StoreBrand
Bank) company. Coloplast is also a finalist for the PM360 Trailblazer Medical
Device Company of the Year award, which recognizes achievement in innovation,
talent development and social responsibility.

About Coloplast Continence Care
Coloplast Continence Care provides product innovations for conditions
affecting bladder and bowel functions. Our products include Self-Cath^®, the
first disposable intermittent catheter, SpeediCath, the world's first
ready-to-use hydrophilic-coated catheter and the first self-adhesive male
external catheter. Coloplast also developed industry-leading Coloplast Care, a
nurse-directed care program that supports the patient from the healthcare
setting to their transition home and through their lifetime. Providing
wellness education, lifestyle tips, product information and service, the
Coloplast Care program is yet another way Coloplast makes life easier for
people living with intimate healthcare needs, and the healthcare professionals
that support them.

To learn more about Coloplast, visit www.us.coloplast.com.

^1Chartier-Kastler E et al: Intermittent catheterization with hydrophilic
catheters as a treatment of chronic neurogenic urinary retention. Nuerourology
and Urodynamics 30:21-31 (2011)

SOURCE Coloplast

Website: http://www.us.coloplast.com
Contact: April Nelson, +1-651-789-2249, anelson@beehivepr.biz