Spendology™ Web App Uses Analytics and Psychology to Calculate Personal
WASHINGTON, March 18, 2013
WASHINGTON, March 18, 2013 /PRNewswire/ -- Spendology LLC develops web apps
that make personal budgeting super easy. Spendology™ currently has over 1500
customers. The new and enhanced Budgetizer 2.0 uses patent-pending technology
to enable customers to create a budget in less than 10 minutes. The new app
features a user interface that leverages anchoring and adjustment, a
psychological heuristic, to make data entry easier. The Spendology™ visual
anchoring method eliminates the need to use receipts or past transactions to
make a budget.
The Budgetizer 2.0 enables Spendology™ customers to create a personal budget
oSMART algorithms and market research
oLOCAL estimates of cost of living factors including sales tax and gas
oPERSONAL spending habits
Spendology™ is beta testing a new web app, Spendcast™, short for Spending
Forecast. Spendcast™ will combine event planning and budgeting to enable
customers to plan and prioritize monthly expenses.
About the Company
Spendology LLC is a software company based in Washington, DC that develops web
apps that make personal budgeting super easy. Spendology™ was founded by Keith
Alexander Ashe. Mr. Ashe is a graduate of Columbia University and Florida A&M
University. He previously worked as a management consultant at Booz Allen
Hamilton and the Corporate Executive Board.
Contact:Keith Alexander Ashe, 301-500-8218
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