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VH1 And Smirnoff® Vodka Team Up To Search For The "Master of the Mix"



    VH1 And Smirnoff® Vodka Team Up To Search For The "Master of the Mix"

Amanda Seales Tapped to Host

Kid Capri, DJ Mia Moretti and Ben Maddahi Sign On As All-Star Judges

PR Newswire

NEW YORK, March 18, 2013

NEW YORK, March 18, 2013 /PRNewswire/ -- VH1 and Smirnoff® Vodka are teaming
up for an all-new season of the hit DJ competition reality show "Master of the
Mix."  Shedding light on the fastest-growing trend in the music scene:
deejaying, this season's contestants will join host Amanda Seales and judges
DJ Kid Capri, DJ Mia Moretti and Ben Maddahi as they battle it out for the
coveted title of THE "Master of the Mix." Season three will premiere at 10PM
ET/PT on Monday, April 1, 2013 on VH1.

"Season three of 'Master of the Mix' serves up an undeniable energy that will
keep our viewers wanting more as DJs leave it all on the line through intense
mixing battles that are judged by some of the music industries most respected
talents," said Lee Rolontz, Executive Vice President, Original Music
Production & Development, VH1. "We're excited to add a show to our line up
that spotlights today's rockstars and provides an inside look at a unique
culture that has taken the music industry by storm."

On-air personality/DJ/comedian Amanda Seales, a current castmember of VH1's
"Best Week Ever,"  will serve as host of "Master of the Mix." Known for her
electric personality, Amanda is a veteran of the music business.

Building on a legacy that promotes social responsibility and great nights out,
industry leaders Kid Capri, DJ Mia Moretti and Ben Maddahi make up the panel
of judges this season. Grammy Award-winning producer  and legendary DJ Kid
Capri is one of the industry's most respected and successful performers. His
tour credits include Sean "P. Diddy" Combs, L.L. Cool J, Busta Rhymes, Jay-Z,
Usher, Mary J. Blige and Aaliyah;  his most recent producer credit includes a
remix of Madonna's "Masterpiece" released exclusively for Smirnoff's 2012
Nightlife Exchange project. As one of New York City's most sought-after DJs,
Mia Moretti was dubbed one of "The New Club Kids" by the New York Times and
has rapidly established her status through her remix work, including
dance-floor tracks for Katy Perry, and live performances. Well-known for her
fashion-forward style, Mia recently toured the U.S. as one-half of the DJ and
violin duo "The Dolls" and regularly composes original tracks for runway
shows.  Former Atlantic Record exec, Ben Maddahi has worked with artists
including Flo Rida, David Guetta, Kanye West and Enrique Iglesias amongst many
others. He is now president of the red-hot music publishing company Artist
Publishing Group where he represents songwriters and producers who have
produced and written hit records for a multitude of A-list artists across
several different genres.

Throughout the season, "Master of the Mix" will also feature some of the
biggest names in music as guest judges including the EC Twins, Estelle, DJ
Irie and Lil'Jon.

"We are  proud to welcome back DJ Kid Capri and introduce newcomers  Amanda
Seales and judges Mia Moretti and Ben Maddahi to the "Master of the Mix"
family," said Erin Chin, Senior Brand Manager, Smirnoff. "This team will be
instrumental throughout season three as the Smirnoff brand continues to 
celebrate the inventive spirit of DJs."

"Master of the Mix"  is giving DJ hopefuls a platform to showcase their skills
and knowledge of music culture while spinning on a full range of styles – from
hip hop to house to open format and everything in between – testing their
music IQ with performance challenges in front of host Amanda Seales and an
all-star cast of judges, including DJ Mia Moretti, Kid Capri and former
Atlantic Records executive Ben Maddahi. The DJ that proves they have what it
takes on the turntables will take home the coveted title of "Master of the
Mix" and a receive $250,000 prize.

"Master of the Mix" is produced by GTM, a 360 marketing and content
development agency, and Electus, who in partnership with Diageo and VH1 are
the show's Executive Producers. Electus International retains all global
rights for the format.

Full episodes will be available at MasterOfTheMix.VH1.com and additional
content will be housed at MasterOfTheMix.com. Follow @VH1 and @MasterOfTheMix
on Twitter and use hashtag #MasterOfTheMix to join the conversation. Like
Master Of The Mix on Facebook. And while mixing it up, always remember to
enjoy Smirnoff responsibly.

About VH1

VH1 delivers the ultimate mash-up of music, pop culture and nostalgia for
adults who still want to have fun.  VH1 is available in 99 million households
in the U.S.  VH1 also has an array of digital channels and services including
VH1 Classic, VH1 Soul, VH1 Mobile and VH1.com and @VH1, the hub for all things
music and pop culture.  VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one
of the world's leading creators of programming and content across all media
platforms.  For more information, go to www.vh1press.com, VH1.com, or the VH1
Facebook page.  Follow us on Twitter @VH1PR.    

About SMIRNOFF

SMIRNOFF, the world's number-one selling premium spirit and the top-selling
flavored vodka in North America, traces its heritage back to 19th century
Russia, and the brand was revived in the United States in 1934.  In a January
2005 New York Times blind taste test of 21 world-class vodkas, SMIRNOFF was
named its "hands-down favorite." SMIRNOFF has always been known for quality
vodka and is enjoyed responsibly in 130 countries around the world.   For more
information, log on to www.SMIRNOFF.com.  

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, beer and
wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor,
Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas,
Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries
around the world. The company is listed on both the New York Stock Exchange
(DEO) and the London Stock Exchange (DGE). For more information about Diageo,
its people, brands, and performance, visit us at Diageo.com. For our global
resource that promotes responsible drinking through the sharing of best
practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

MEDIA CONTACTS
Jacqueline Muglia          Jamie Hakim             Nyle Washington
Taylor PR                  Diageo                  VH1
(212) 714-5795             (646) 223-2314          (212) 846-5576
jmuglia@taylorstrategy.com jamie.hakim@diageo.com  Nyle.washington@vh1.com

SOURCE VH1

Website: http://www.vh1.com
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