Lou La Vie Selects JMPR Public Relations As Agency Of Record

         Lou La Vie Selects JMPR Public Relations As Agency Of Record

Public Relations Agency with Established Leadership in the Automotive and
Lifestyle Space to Handle Media Relations and PR for Miami-Based Luxury and
Exotic Car Rental Company

PR Newswire

WOODLAND HILLS, Calif., March 18, 2013

WOODLAND HILLS, Calif., March 18, 2013 /PRNewswire/ --JMPR Public Relations
announced today that it has been appointed as the agency of record for Lou La
Vie, the noted luxury and exotic vehicle rental company serving the Miami and
South Florida markets. JMPR will be responsible for overseeing media outreach
to expand awareness of the company on a national and international level.

JMPR will utilize its extensive luxury automotive industry experience, as well
as its relationships within the business, lifestyle and automotive media to
further strengthen Lou La Vie's relationships and raise brand awareness. JMPR
will also work on media activities to promote Lou La Vie's expansion plans,
new showroom and impressive fleet lineup.

"Lou La Vie has an assortment of vehicles to satisfy any car aficionado coming
to Miami and they offer a customer experience like no other," said JMPR
President and devoted exotic automotive collector, Joseph Molina. "As an
enthusiast myself, I am excited to tell Lou La Vie's story and look forward to
where this unique partnership may lead down the road."

About JMPR Public Relations
JMPR is a leading transportation and consumer lifestyle public relations
agency based in Los Angeles with affiliate offices throughout North America.
For 35 years, JMPR has specialized in building brands and raising consumer
awareness for its clients. JMPR is a results-driven, strategic media relations
firm whose core competencies include automotive, aftermarket, lifestyle,
travel and consumer products. Select current JMPR clients include Bentley
Motors, Bugatti Automobiles, Pep Boys, Royal Purple, Airstream Trailers,
Barrett-Jackson Collector Car Auctions, Kampgrounds of America, Boyd Gaming
Corporation, Piaggio Aero, Galpin Motors and Meguiar's Inc. Visit us at
www.jmprpublicrelations.com or 'like' us on Facebook. For the very latest news
on JMPR and its clients follow us on Twitter @JMPRNewsAlerts.

About Lou La Vie
Created by exotic car enthusiasts for exotic car enthusiasts, Lou La Vie is a
privately owned corporation developed to satisfy the growing demand for the
rental of luxury and exotic vehicles in the Miami area. Located at 1444
Biscayne Blvd Suite 113 in Miami, FL 33132, the showroom is open by
appointment only. For additional information on pricing and availability
please call Lou La Vie at 1.877.595.4329 or visit www.loulavie.com.

SOURCE JMPR Public Relations

Website: http://www.jmprpublicrelations.com
Website: http://www.loulavie.com
Contact: Joseph Molina or Sanaz Marbley, smarbley@jmprpublicrelations.com,
JMPR Public Relations , +1-818-992-4353
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