Fruition Partners Brings Voice and SMS Capabilities to ServiceNow With the Release of TeleBridge 2013

Fruition Partners Brings Voice and SMS Capabilities to ServiceNow With the 
Release of TeleBridge 2013 
New Cloud-Based Telephony Software Lets IT Departments Scale Big
While Paying Only Pennies for Voice and Text Messaging Features in
Their Service Apps 
CHICAGO, IL -- (Marketwire) -- 03/18/13 --   Fruition Partners, the
leading provider of technology-enabled services for the IT Service
Management (ITSM) sector, today announced the launch of TeleBridge
2013, a ground-breaking telephony software that extends the
ServiceNow(R) platform to include new voice and Short Message Service
(SMS) capabilities. By combining the scalability and low cost of
Twilio's cloud-communications infrastructure with the flexibility and
wealth of metadata already available in the ServiceNow Service
Automation Platform, TeleBridge 2013 enables organizations to build
next-generation voice and SMS-enabled business applications quickly
and cost-effectively.  
As a premier ServiceNow integration partner, Fruition Partners
provides solutions to address every phase of the ITSM lifecycle. From
completely managed services to custom integrations, Fruition Partners
helps define, automate, educate and extend cloud-based IT services.
TeleBridge 2013 is the latest example of Fruition Partners'
dedication to helping IT departments improve efficiencies and lower
costs by elevating popular service management features like phone and
text messaging to the cloud.  
"With TeleBridge 2013, we are providing a compelling alternative to
existing solutions like xMatters that competes on both price and
performance. Fruition has taken what we've learned as cloud
integrators and built a product organizations can use to deliver
entirely new phone-enabled capabilities," said Marc Talluto,
Fruition's CEO. "Our pilot testing with early customers showed you
could rely on this product to support applications ranging from call
center IVRs to emergency notification systems." 
Unlike traditional telephony solutions that involve complex
networking, limited channels and scarce phone numbers, TeleBridge
2013 is radically different. Offering built-in support for Twilio,
the cloud API that enables phones, VoIP and messaging to be embedded
into web, desktop and mobile software, TeleBridge 2013 offers users
greater scalability and e
lasticity to build intelligent, powerful
communications systems with no capital expenditure.  
TeleBridge 2013 also provides the same development tools used
throughout the ServiceNow Service Automation Platform, enabling
developers to take full advantage of the Platform-as-a-Service model
and existing ServiceNow features like Group On-Call Rotation. By
leveraging existing assets, including user and group metadata and
business logic in ServiceNow, TeleBridge 2013 ensures the proper
on-call technician is reached when a server or application goes down.
All calls and SMS messages are represented as records within a simple
table structure so that IT Service Management professionals can
easily attach workflows to them. Offering more than 20 new voice and
SMS workflow activities, organizations can guide callers through
choice menus, read details of a record, or give system administrators
the power to restart servers over the phone by incorporating
ServiceNow's Runbook Automation activities.  
"Using TeleBridge's tables and workflow activities, Infinite has
built an entire call routing application for 'iTaaS,' our customer
service desk offering. We have also reduced telephony costs by
leveraging the soft phone," said Chandrashekar Ramdas, Assistant Vice
President with Infinite, a global IT service provider. "Combined with
the support tickets and personnel metadata already in our instance,
we can provide a very compelling support experience at lowered
TeleBridge 2013 is provided under a License & Maintenance agreement
which provides access to ongoing upgrades, ServiceNow compatibility
and support from Fruition Partners' Managed Services experts.
Fruition Partners will demo TeleBridge 2013 at Knowledge13 in Las
Vegas, May 12-16, 2013 -- the largest gathering of IT professionals
using cloud services for enterprise IT service automation. 
For more information: 
About Fruition Partners
 Fruition Partners is a technology-enabled
services firm focused on elevating IT service management to the
cloud. The company combines practical experience with
technology-enabled tools and services to help organizations attain
sustainable success throughout the entire ITSM process. With more
than 300 ServiceNow implementations to its credit, Fruition is the
premier partner of the leading enterprise IT cloud company.
Fruition's depth of experience and team of 150 cloud-integration
experts, accelerate service management to the cloud and ensure
clients experience the cost and performance benefits quickly and
easily. The company is a trusted partner to some of the world's most
respected organizations including Coca-Cola, General Electric (GE),
Delphi, Fox, Target, Tiffany & Company, Viacom and Yale University.
For more information on Fruition Partners visit or follow the company on Twitter
Media Contact:
April H. Burghardt
PR Consultant
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