INTERPUBLIC GROUP OF COMPANIES, INC. : O'Keefe Reinhard & Paul Launch Agency
Interpublic to Own a Minority Stake
New York, NY - March 18, 2013 - Tom O'Keefe, a Chicago-based creative
director, well known for his creative/business relationships with Amazon.com,
Electronic Arts, Levi Strauss & Co., MillerCoors and Yum! Brands, announced
today that he's launching his own agency with former creative partner Matt
Reinhard and new business leader Nick Paul. The agency, which will be
headquartered in Chicago, will be named O'Keefe Reinhard & Paul
(http://www.okrp.com/). Interpublic Group (NYSE: IPG) is investing in the
agency, and will own a minority stake.
"We feel this is the right time for the business, and right for us personally,
to make this move," said O'Keefe. "Clients are looking for their agency
partners to think big and act fast - our model is nimble, but our work is
substantial and made to get results. I'm thrilled to re-partner with Matt,
with whom I've done my best work. And Nick possesses one of the sharpest
business minds I know - he completes our trio perfectly," O'Keefe added.
Interpublic Chief Strategy and Talent Officer Philippe Krakowsky noted, "We've
known and worked with Tom, Matt and Nick for some time. Our decision to invest
behind their vision demonstrates the respect they're held in within our
agencies and by our clients. O'Keefe Reinhard & Paul can be a nimble and
highly customizable complement to our portfolio of agency, media and
Reinhard and O'Keefe met working at FCB on Coors brands, most notably
Keystone's "Bitter Beer Face." Their first big creative recognition came with
the launch of "The Singing Sweatermen" campaign for Amazon.com, and they
followed that up with "Think Outside the Bun" for Taco Bell. Most recently,
O'Keefe served as ECD of Draftfcb North American, overseeing such celebrated
campaigns as Dockers "Wear the Pants" and Oreo's 100th Year celebration.
Reinhard won recognition for the often parodied Electronic Arts "Oh No, You
Didn't" Mercenaries 3 campaign, and more recently served as creative director
of marketing at Amazon.com, launching the Kindle Fire, the 2011 Kindle
E-readers and the Silk browser.
Reinhard stated, "It's amazing to partner with Tom again. Throughout our
careers, we've felt that our collaboration led to the work for which we were
most proud. We can't wait to make the work the centerpiece of our new
Nick Paul has the distinction of having worked at the big three sides of
marketing - client, agency and media provider. As a client, he brought the
Men In Black movie franchise to Ray Ban's Wayfarer brand. He ran global new
business development at Draftfcb, at a time during which the agency enjoyed
its greatest winning streak. And as a media provider, he brought together the
NCAA Maui International basketball tournament with EA Sports and ESPN networks
to form a long-term partnership that continues today.
Paul stated, "I have worked with Tom and Matt for many years, and know that
the combination of our team chemistry, deep knowledge and expertise of brand
communications and focus on the clients and the work will make for a great
O'Keefe Reinhard & Paul are currently working with several clients, and will
launch their first work within the month.
# # #
Interpublic is one of the world's leading organizations of advertising
agencies and marketing services companies. Major global brands include
Draftfcb, FutureBrand, GolinHarris International, Huge, Initiative, Jack
Morton Worldwide, Lowe and Partners, MAGNA GLOBAL, McCann, Momentum, MRM,
Octagon, R/GA, UM and Weber Shandwick. Leading domestic brands include
Campbell Ewald; Campbell Mithun; Carmichael Lynch; Deutsch, a Lowe and
Partners Company; Gotham Inc.; Hill Holliday; ID Media; Mullen and The Martin
Agency. For more information, please visit www.interpublic.com.
# # #
OKRP: Tom O’Keefe, Nick Paul & Matt Reinhard
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information contained therein.
Source: INTERPUBLIC GROUP OF COMPANIES, INC. via Thomson Reuters ONE
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