Splunk Delivers New Dimension of Business Insight with Integration to Relational Databases

  Splunk Delivers New Dimension of Business Insight with Integration to
  Relational Databases

    Splunk DB Connect Enriches Machine Data with Business Context for More
                   Powerful Insights Across the Enterprise


Business Wire

SAN FRANCISCO -- March 18, 2013

Splunk Inc. (NASDAQ: SPLK), the leading software platform for real-time
operational intelligence, today announced Splunk® DB Connect. Splunk DB
Connect delivers reliable, scalable, real-time integration between Splunk
Enterprise and traditional relational databases. With Splunk DB Connect,
structured data from relational databases can be easily integrated into Splunk
Enterprise, driving deeper levels of operational intelligence and richer
business analytics across the organization.

“Splunk DB Connect enables organizations to easily combine powerful
operational insights from machine data with valuable business context from
relational databases. It does the heavy lifting of integration so our users
can focus on driving better visibility and intelligence,” said Sanjay Mehta,
vice president of product marketing, Splunk. “Splunk DB Connect dramatically
enhances the ability for business users to make sense of machine data for
real-time business analytics, enabling them to complement existing business
intelligence tools by taking advantage of machine data in making critical
business decisions.”

“Splunk has conquered the need for analytics and insight from machine data to
support IT and the business,” said Tony Cosentino, vice president and research
director, Ventana Research. “With Splunk DB Connect, the addition of business
context from structured sources delivers new value and actionable metrics for
any organization.”

Splunk DB Connect enables organizations to drive more meaningful insights for
IT operations, security and business users. For example, IT operations teams
can track performance, outage and usage by department, location and business
entities. Security professionals can correlate machine data with critical
assets and watch lists for: incident investigations, real-time correlations
and advanced threat detection using the award-winning Splunk Enterprise.
Business users can analyze service levels and user experience by customer in
real time to make more informed decisions.

Customer Success with Splunk DB Connect

Community search engine Boardreader uses Splunk software to monitor its web
crawlers and other essential business systems. In addition to generating large
amounts of machine data on a daily basis, Boardreader maintains SQL databases
to store business data and lookup tables such as country names, languages,
production metrics and status, event and error codes. With Splunk DB Connect,
Boardreader can run internal reports on usage trends and enhance the queries
and reports with data from their SQL databases. Boardreader says Splunk DB
Connect enabled it to replace its data warehouse.

“Splunk DB Connect simplifies everything about how we integrate machine data
with data from our relational databases,” said Tracy Dalzell, senior project
manager, Boardreader. “We used to look at yesterday’s data. Now we can see
what’s going on as it happens. Instead of hunting around nine different Web
servers, we click right into an event and troubleshoot problems or answer
critical business questions on the spot. Splunk Enterprise and Splunk DB
Connect made our data infrastructure vastly more effective and dynamic and
helped us cut overall costs by eliminating the need for a data warehouse.”

Corporation Service Company (CSC) is a leader for business, legal and
financial services worldwide, offering a solution for every phase of the
business life cycle. CSC uses Splunk Enterprise to monitor and correlate page
load, traffic and user data to help increase customer service. Splunk DB
Connect makes it easier for CSC customer service representatives to see top
usage, overall volume and any problems customers are facing, by ensuring that
they can map the customers’ usage and experience from the machine logs with
their credentials contained in the database.

“At CSC, our success as a company has grown from exceptional customer service,
and Splunk helps enable the people behind our customer service,” said Scott
Plichta, director of product and market strategy, corporate and legal
services, CSC. “Splunk not only provides real-time visibility of service
experience, but it also presents it in the most meaningful way to our service
reps by mapping in the business context.”

Socialize is a mobile marketing platform which makes mobile applications
social, boosting engagement and helping companies increase monetization of
apps. Socialize uses Splunk Enterprise as the platform to create powerful
analytics to track, measure and analyze performance against millions of daily
API requests.

“Our business is only as effective as the analytics we provide for our
customers,” said Isaac Mosquera, chief technical officer, Socialize. “Splunk
combines the massive volumes of machine data generated by our leading social
platform with the business data from our databases. It's the best way we've
found to deliver the rich analytics our business demands.”

Go to Splunkbase for more information about Splunk DB Connect and go to the
Splunk website to learn more about Splunk Enterprise.

Register now for .conf2013, the 4^th Annual Splunk Worldwide Users’
Conference, featuring more than 100 sessions by Splunk customers, partners,
experts and employees. .conf2013 is being held September 30-October 3 at The
Cosmopolitan in Las Vegas.

About Splunk Inc.

Splunk Inc. (NASDAQ: SPLK) provides the engine for machine data™. Splunk®
software collects, indexes and harnesses the machine-generated big data coming
from the websites, applications, servers, networks and mobile devices that
power business. Splunk software enables organizations to monitor, search,
analyze, visualize and act on massive streams of real-time and historical
machine data. More than 5,200 enterprises, universities, government agencies
and service providers in over 90 countries use Splunk Enterprise to gain
Operational Intelligence that deepens business and customer understanding,
improves service and uptime, reduces cost and mitigates cybersecurity risk.
Splunk Storm®, a cloud-based subscription service, is used by organizations
developing applications in the cloud.

To learn more, please visit www.splunk.com/company.

Splunk, Splunk Storm and the engine for machine data are registered trademarks
or trademarks of Splunk Inc., and/or its subsidiaries and/or affiliates in the
United States and/or other jurisdictions. All other brand names, product names
or trademarks belong to their respective holders. © 2013 Splunk Inc. All
rights reserved.


Splunk Inc.
Tom Stilwell, 415-852-5561
Ken Tinsley, 415-848-8476 (Investors)
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