Pioneer Sponsors Blanco Pro Cycling Team, Dutch UCI Pro Team

  Pioneer Sponsors Blanco Pro Cycling Team, Dutch UCI Pro Team

  Blanco Team to Utilize Pioneer Cyclocomputer for Real-time Left and Right
                    Pedaling Power and Efficiency Analysis

Business Wire

LONG BEACH, Calif. -- March 18, 2013

Pioneer Corporation signed a sponsorship agreement with the Blanco Pro Cycling
Team to outfit each of their riders with Pioneer’s advanced cyclocomputer
technology, a “first in the world,” offering real-time information of left and
right pedaling power, efficiency and performance analysis while cycling. The
Blanco Pro Cycling Team, one of 19 professional teams in the Union Cycliste
Internationale and competes in the extreme UCI World tour racing circuit, will
utilize Pioneer’s breakthrough high-performance cycling computer and pedaling
monitor as a training tool for the riders as well as an analysis companion for
all races throughout the globe.

Blanco Pro Cycling Team (Photo: Business Wire)

Blanco Pro Cycling Team (Photo: Business Wire)

The two part system consisting of the SGX-CA900 high-performance cyclocomputer
and the SGY-PM900 wireless water resistant strain gauge sensor was introduced
in November 2011, to embark on Pioneer’s new direction in “developing new
business.” The bicycle technology was then exhibited and demonstrated last
year at the 2012 Eurobike and Interbike shows where it received exceptional
praise from enthusiasts, professionals and the media. The next business phase
of the Pioneer cycling technology before the release of the system to the
public was fulfilled with the sponsorship agreement made with the highly
regarded Blanco Pro Cycling Team where it will be used to support racers in
training and skill improvement. Pioneer will work closely with the Blanco team
in utilizing the technology to improve the riding techniques and increase
power output of their individual riders.

Pioneer’s SGX-CA900 cyclocomputer and SGY-PM900 pedaling monitor sensor is
expected to debut in the marketplace mid 2013. Pioneer will also stay
committed to full-scale entry into bicycle-related businesses.

About Blanco Pro Cycling team

Blanco Pro Cycling Team is a professional cycling team, successor of the
former Rabobank. Since January 1st, a new team, a fresh start, a blank canvas.
The Blanco Pro Cycling Team riders and staff are determined to create an
upbeat and transparent future. The team will play a role in taking cycling to
where it belongs; in the heart and mind of cycling fans around the world. The
team will build and foster great cycling talent and will inspire a new
generation of riders and fans. The team is committed to perform at the highest
level and will do so in an honest and trustworthy way. The team opened this
cycling season with a jump-start. Youngster Tom-Jelte Slagter won the Tour
Down Under. At this very moment the team has 10 victories in total (dd. 1st of
March 2013).

Mathieu Heijboer, trainer at Blanco Pro Cycling Team says: “This new system
gives me the possibility of collecting 'normal' parameters, like speed,
heart-rate and cadence in combination with the unique left & right pedal-force
data during training and races. In combination with GPS, this is the most
complete and innovative power measurement system I've worked with.”

Official website:
Introduction movie:
Installation movie :

About Pioneer’s Cyclocomputer system
Introduction movie:

SGX-CA900 Cyclocomputer for professional cyclists
The high-performance cyclocomputer is designed for use by athletes aiming to
improve their cycling skills. Uploading data onto a dedicated Web service
facilitates detailed analysis of cycling data with the use of maps and graphs.

SGY-PM900 Pedaling Monitor Sensor
The pedaling monitor sensor is a training tool for boosting pedal force
necessary for running faster and farther, and for improving pedaling
efficiency. Pioneer’s proprietary technique of high-precision sensing
determines the force exerted on the pedal, the direction of the force and
pedaling efficiency on a real-time basis separately for the left and right
pedals while cycling. Measurements are displayed on the cyclocomputer.

Photos/Multimedia Gallery Available:



Pioneer Corporation
Jaed Arzadon, 310-952-2451
Katherine Harbeston, 310-952-2388
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