Experian Marketing Services and Research Now alliance to deliver unique on-demand survey capability tied to online behavior

   Experian Marketing Services and Research Now alliance to deliver unique
             on-demand survey capability tied to online behavior

New data and insights provide marketers with actionable understanding of how
consumers use multiple channels along their purchase journey

PR Newswire

NEW YORK, March 18, 2013

NEW YORK, March 18, 2013 /PRNewswire/ --Experian Marketing Services, a global
provider of integrated consumer insight, targeting and cross-channel
marketing, today announced a multi-national alliance with Research Now, the
global leader in digital data collection. Together, the two companies have
developed custom research capabilities leveraging online behavior measurement
of Research Now's consumer and business panelists and the ability to survey
the same individuals. The joint offering allows multichannel marketers to
receive valuable self-reported insights about select consumer activities from
regular surveys with aggregated and anonymous research about their associated
online behavior.

The goal of the team is to apply this innovative approach to provide
actionable insights such as understanding customers' path to purchase by tying
online behaviors to surveys that capture offline activities, influences,
motivations and purchases. These insights show where consumers in a brand's
category begin the shopping process, the offers and exposure events that
trigger a purchase, the competing products and brands consumers are
considering at each phase of the purchase process, and more. By understanding
the consumer purchase journey, marketers and their agencies can optimize their
engagement and targeting of in-market consumers throughout their purchase

"We are excited about this and our ability to address a major need in the
market for understanding cross-channel consumer purchase behavior," said Eric
Sandberg, vice president, Research Now Digital. "Experian Marketing Services
provides an unparalleled ability to understand online consumer behavior and is
the best alliance for us to work with to develop this solution."

"The combination of Research Now's high-quality consumer panel and on-demand
survey capabilities with our in-depth understanding of online consumer
behavior will provide forward-thinking marketers with the actionable insights
they need to drive successful consumer interactions," said Simon Bradstock,
general manager, Consumer Insights at Experian Marketing Services. "The team
brings a powerful new capability to the market and closes a gap in helping
brands understand how consumers use multiple channels during their purchase

The alliance extends to operations in the United States, United Kingdom,
Canada and Australia.

About Research Now
Research Now, the global leader in digital data collection, powers market
research insights. We enable companies to listen to and interact with the
world's consumers and business professionals through online panels, as well as
mobile, digital and social media technologies. Our team operates in 25 offices
globally and is recognized as the market research industry's leader in client
satisfaction. We foster a socially responsible culture by empowering our
employees to give back.

To find out more or begin a conversation with us, visit

About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer
insight, targeting and cross-channel marketing. We help organizations from
around the world intelligently interact with today's dynamic, empowered and
hyperconnected customers. By coordinating seamless interactions across all
marketing channels, marketers are able to plan and execute superior brand
experiences that deepen customer loyalty, strengthen brand advocacy and
maximize profits.

For more information, please visit http://www.experian.com/marketingservices.

About Experian
Experian^® is the leading global information services company, providing data
and analytical tools to clients around the world. The Group helps businesses
to manage credit risk, prevent fraud, target marketing offers and automate
decision making. Experian also helps individuals to check their credit report
and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended 31 March
2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44
countries and has its corporate headquarters in Dublin, Ireland, with
operational headquarters in Nottingham, UK; California, US; and Sao Paulo,

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered
trademarks of Experian Information Solutions, Inc. Other product and company
names mentioned herein are the property of their respective owners.

Matt Tatham
Experian Marketing Services Public Relations
1 212 380 2939

SOURCE Experian Marketing Services

Website: http://www.researchnow.com
Website: http://www.experianplc.com
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