World Fishing Network Enlists Rentrak To Provide TV Ratings And Audience Measurement

   World Fishing Network Enlists Rentrak To Provide TV Ratings And Audience

PR Newswire

DENVER, March 18, 2013

DENVER, March 18, 2013 /PRNewswire/ --World Fishing Network (WFN), the
leading entertainment destination and digital resource for anglers throughout
North America, has engaged Rentrak (NASDAQ: RENT), the leader in multi-screen
media measurement serving advertising, television and movie industries, to
provide TV ratings and audience measurement information in the U.S. market.

"WFN is excited to be working with Rentrak, a leader in the TV ratings space,"
said Keri Mahe, Vice President of Sales & Sponsorship for World Fishing
Network. "The information that Rentrak provides WFN is an excellent resource
for us to best serve our sponsors and advertisers. The precise, targeted view
that Rentrak gives us delivers clear insight into the TV viewing and
purchasing habits of our audience, ensuring our clients know not only how many
people are watching but also who is watching."

Rentrak's foundation of massive databases of passively-measured TV viewing
information merged with consumer purchase behavior information creates a
unique system for understanding how purchasers of products truly interact with
television programming.

Added WFN's Director of Programming, Ana Rodrigues: "Rentrak's TV measurement
service allows WFN to schedule our programming more effectively, which
ultimately adds even greater value to the network's advertising partners."

"Rentrak proudly welcomes WFN to our roster of clients," said Chris Wilson,
President of National Linear Television at Rentrak. "The stability and
granularity of Rentrak's TV currency and our advanced demographics will help
WFN show value across its entire schedule."

Rentrak's television ratings measurement service provides daily measurement of
all TV networks nationally and at a granular level for TV stations in all 210
media markets nationwide. The service incorporates information from over 22
million televisions and is the only fully integrated system of detailed
satellite, telco and cable TV viewing data commercially available.

About Rentrak Corporation:

Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier
provider of worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with advanced demographics, only Rentrak
is the census currency for VOD and Movies. Rentrak provides the stable and
robust audience measurement services that movie, television and advertising
professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit

About WFN:

WFN: World Fishing Network is North America's only television network, online
and mobile platform dedicated exclusively to fishing and outdoor enthusiasts
with programming that covers instruction, tips, tournaments, travel, food,
boating, outdoor lifestyle and more. WFN's programming lineup includes
primetime theme nights, a selection of the best international series and the
most diverse species coverage of any TV channel. Featuring popular programs
hosted by some of the top anglers from North America and across the globe, WFN
offers a variety of exclusive lifestyle shows that appeal to a broad and
diverse audience. Anchored by one of the top fishing websites,, WFN's multimedia platforms also include mobile
portals for iPhone, iPad and Android, enabling anglers to take WFN wherever
they go. WFN HD is available to more than 50 million cable, satellite and
telecommunications households throughout the United States, Canada and the



Contacts for Rentrak Corporation:
Antoine Ibrahim
Office: 212-541-2478

Contact for WFN:
Hayne Ellis
Office: 720-873-5030

SOURCE Rentrak Corporation

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