G ADMarketing Communications tapped by Amscot Financial to lead Hispanic marketing efforts

   G ADMarketing Communications tapped by Amscot Financial to lead Hispanic
                              marketing efforts

PR Newswire

MIAMI, March 18, 2013

MIAMI, March 18, 2013 /PRNewswire/ -- Miami-based G ADMarketing
Communications, led by advertising veteran Gabriela Alcantara-Diaz, has been
appointed by Amscot Financial to spearhead their multi-cultural Hispanic
integrated communication and marketing efforts, including creative, public
relations and social media.

(Logo: http://photos.prnewswire.com/prnh/20060316/FLAMSCOTLOGO )

Amscot Financial, a leading provider of convenient, consumer-oriented
financial services throughout central Florida, is in expansion mode throughout
Miami-Dade County, with 20 branches opened to date. The expansion in South
Florida represents a capital investment of more than $20 million and will
create more than 500 new jobs within the local community. According to Ian
MacKechnie, founder and CEO of Amscot Financial, "the company selected G
ADMarketing Communications based on their stellar reputation for building
brands across the southeast region's Hispanic communities."

"We share a common goal to serve the needs of our diversified Hispanic
communities," said Alcantara-Diaz. "There are cultural distinctions that make
Florida's Hispanic and corporate communities unique to the rest of the U.S.
and we like to build on those similar values."

About G ADMarketing Communications
Based in Miami, G ADMarketing Communications is a strategic marketing firm
whose mission is to build consumer brand relationships that ultimately enrich
Hispanic Middle America. Founder and President, Gabriela Alcantara-Diaz, was
instrumental in solidifying brand leadership for Fortune 100 retailer Publix
Super Markets, Bellsouth/ATT's The Real Yellow Pages, Johnnie Walker Black
Label and Dolphin Mall.

About Amscot Financial
Headquartered in Tampa, Fla., Amscot Financial is a leading provider of
convenient, consumer-oriented financial services, including check cashing,
bill payment, money transfers, cash advances and money orders through its
business division, Amscot International Money Order Company. Amscot also
offers the Amscot Prepaid MasterCardĀ®, a pre-paid debit card that enables
owners to make purchases from any location that accepts MasterCard. Amscot
Financial currently operates more than 200 retail financial service centers
throughout Florida and employs more than 2,000 employees. Amscot Financial has
been recognized by the Tampa Bay Business Journal as one of Tampa Bay's Best
Places to Work for five years. For additional information, please visit the
company's website at www.amscot.com.

SOURCE Amscot Financial

Website: http://www.amscot.com
Contact: Gabriela Alcantara-Diaz, media@gadmarketingcomm.com, +1-305-297-0016