TradeDoubler AB : TradeDoubler AB: Tradedoubler Books Online Reservations Specialist

  TradeDoubler AB : TradeDoubler AB: Tradedoubler Books Online Reservations

Latest Expedia brand to join Tradedoubler network

London, UK and Rome, Italy - 18 March 2013, the online reservation specialist is expanding its affiliate
marketing campaign strategy through Tradedoubler, the international
performance marketing and technology company. Tradedoubler is launching affiliate programs in the United Kingdom, Germany, Austria, France,
Italy, Sweden, Norway, the Netherlands, Belgium and Spain in a move which
reflects the increasing reliance of consumers on Internet sites to research
and book their travel.

Research^1. shows that online travel agents (OTAs) are leading the surge in
the growth of Europe's online travel market, increasing bookings by nearly 22
per cent in contrast to supplier websites' 15 per cent gain. It is estimated
that OTAs outpaced the hotel bookings market by 14 per cent in 2012 and,
although the pace of growth is expected to slow due to economic conditions, it
is still expected to grow by nearly eight per cent in 2014.

Venere's technology allows for real-time pricing and room availability
information to be posted across many of the 140,000 active publishers in
Tradedoubler's leading network, maximising its reach across Europe. Quick
integration and easy access to Venere's ever-growing property portfolio and
latest special deals allows publishers, both large and small, to monetise
content and links for accommodation all over the world.

Spyros Assonitis, Director Global Marketing,, says: "Customers are
moving online to book their travel and accommodation and our offering is
proving attractive. But in this highly competitive marketplace, working with a
trusted and truly international partner known for its ability to generate new
revenues is essential for us. Knowing that Tradedoubler works with our parent
company, Expedia, and understands the travel market were important factors in
awarding them the business."

Jon Lord, Group Director, Corporate Clients, Tradedoubler comments:
" is a significant international player in the online travel market
and we're delighted to welcome another Expedia brand to the network. It's our
job to ensure that we're getting proposition in front of
consumers, across all 10 markets, so when they are researching, planning and
then finally booking their trips Venere is front of mind throughout the
purchase journey." offers travellers more than 140,000 hotels, bed & breakfasts,
apartments, country houses and other types of accommodation, to book across
more than 180 countries. is planning to expand its presence
worldwide and at the same time reinforce its strengths in its core markets
which are mainly in Southern Europe.

1.2012 PhoCusWright Inc. The European Travel Overview.


For further information, please contact:

Jane Henry
Head of PR & Communications, Tradedoubler
+44 20 7798 5866

About, an Expedia Inc. company

Created in Italy  in 1995,  is the European  specialist for  online 
reservation of hotels and other types of accommodation and one of the  leaders 
on the  global market.  Since September  2008  is an  Expedia  Inc. 
company (NASDAQ: EXPE), the world's largest travel marketplace.

The  website is  one of  the most  renowned in  the world  for  the 
quality, completeness and  originality of its  content. The platform  contains 
over 140.000 hotels, bed &  breakfasts, apartments, country houses, and  other 
types of lodgings  in over  180 meets  the demanding  and 
changing needs of travellers,  helping them to  truly identify, customize  and 
book the ideal accommodation. Thanks to the free online search, the simplicity
of use and an innovative content, with multilingual detailed descriptions  and 
interactive maps, is one of the most user-friendly websites in  the 
marketplace. has been one of the pioneer websites to integrate and publish  user 
reviews in 2001.  The platform currently  contains over 1.000.000  independent 
opinions rated by its clients.  This content is one  of the guarantees of  the 
quality and the reliable approach established by for its users.

For more information on please visit
For more information on Expedia Inc.

About Tradedoubler

Tradedoubler is an international leader in performance-based digital marketing
and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate
marketing in Europe and remains the most successful pan-European performance
marketing company, combining strategic international insight with detailed
in-country expertise. It helps 2,000 advertisers achieve their business goals
through its high quality network of 140,000 publishers and was the first to
offer an integrated e- and m-commerce offering to help advertisers extend
their online programmes to users on mobile devices.

Tradedoubler is committed to close collaboration with each customer, helping
them to generate revenue and succeed on a national and international scale.
Among Tradedoubler's advertisers are American Express, ClubMed, Dell, Disney,
Expedia and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange.
More information can be found on

Tradedoubler Books Online Reservations Specialist


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Source: TradeDoubler AB via Thomson Reuters ONE
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