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Southern Company CEO: Customer-focused energy investments backed by sound policy critical to economic recovery

  Southern Company CEO: Customer-focused energy investments backed by sound
                     policy critical to economic recovery

PR Newswire

ATLANTA, March 18, 2013

ATLANTA, March 18, 2013 /PRNewswire/ --Southern Company Chairman, President
and CEO Thomas A. Fanning today outlined his company's strategic approach to
addressing America's energy challenges during a presentation at the National
Press Club in Washington, D.C. Focusing on the role of energy in achieving a
sustained economic recovery, Fanning emphasized the need for a cohesive
national energy policy.

(Logo: http://photos.prnewswire.com/prnh/20080801/SOCOLOGO )

"Energy drives economic development, job creation and personal income growth,"
said Fanning. "In order to restore America's financial integrity, we need a
sound, sensible national energypolicy that puts the full portfolio of energy
resources to work for American families and businesses."

Since 1970, 78 percent of the growth in energy consumption has been driven by
the electrification of the U.S. economy. In addressing the challenges facing
the energy industry, Fanning stressed the importance of pursuing a diverse
generation portfolio that includes new nuclear, 21^st century coal, natural
gas, renewables and energy efficiency while maintaining a commitment to energy
innovation. Guided by its customer-focused business model, Southern Company is
building toward America's energy future in a $20 billion effort that is
helping the nation achieve energy independence.

"In a still-fragile global economy, America cannot afford to passively accept
the 'new normal,'" said Fanning. "To achieve North American energy security,
we need to play offense and defense by finding real, meaningful solutions to
our energy challenges. Today's electric system was built by American
ingenuity, and our continued commitment to energy innovation will help us
prepare for tomorrow."

Edison Electric Institute President Thomas R. Kuhn joined Fanning for the
presentation.

With 4.4 million customers and more than 43,000 megawatts of generating
capacity, Atlanta-based Southern Company (NYSE: SO) is the premier energy
company serving the Southeast through its subsidiaries. A leading U.S.
producer of clean, safe, reliable and affordable electricity, Southern Company
owns electric utilities in four states and a growing competitive generation
company, as well as fiber optics and wireless communications. Southern Company
brands are known for energy innovation, excellent customer service, high
reliability and retail electric prices that are below the national average.
Southern Company and its subsidiaries are leading the nation's nuclear
renaissance through the construction of the first new nuclear units to be
built in a generation of Americans and are demonstrating their commitment to
energy innovation through the development of a state-of-the-art coal
gasification plant. Southern Company has been recognized by the U.S.
Department of Defense and G.I. Jobs magazine as a top military employer and
listed by DiversityInc as a top company for Blacks. The company received the
2012 Edison Award from the Edison Electric Institute for its leadership in new
nuclear development, was named  Electric Light & Power magazine's Utility of
the Year for 2012 and is continually ranked among the top utilities in
Fortune's annual World's Most Admired Electric and Gas Utility rankings. Visit
our website at www.southerncompany.com.

SOURCE Southern Company

Website: http://www.southerncompany.com
Contact: Media: Southern Company Media Relations, +1-404-506-5333 or
+1-866-506-5333, www.southerncompany.com
 
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