Preen.Me Creates Most Engaged Beauty Community on Facebook

Preen.Me Creates Most Engaged Beauty Community on Facebook 
Social Beauty Platform Tops 1M Members Through 51% Month-Over-Month
Growth in Unique Visitors 
TEL AVIV, ISRAEL -- (Marketwire) -- 03/18/13 --  Preen.Me, the social
beauty platform that launched in June 2012, has created the most
engaged beauty community on Facebook. The site has experienced hyper
growth since going live, averaging 51% month-over-month growth of its
unique visitors. The site's Facebook community, Beauty Addicts, just
surpassed the 1 million members mark and has the highest engagement
rate of any beauty community on Facebook, with approximately 500,000
unique users interacting with the Preen.Me content every week.
Preen.Me's engagement rate (Facebook's "Talking About This" metric)
is approximately 10 times higher than that of most household names in
the beauty industry, including Sephora, L'Oreal, MAC, Revlon and
"The thousands of beautiful looks seen on Preen.Me are all created by
our community of worldwide beauty enthusiasts who flock to the site
to share their looks, be inspired by others, and learn how they're
done," said CEO and co-founder Tamar Yaniv. "Their passion translates
to approximately 1.5M monthly, on-site social interactions and an
infectious, even viral enthusiasm, that's become the hallmark of the
Preen.Me community." 
In less than 9 months, Preen.Me has become the leading social beauty
platform. It is now poised to offer beauty brands a highly targeted
platform to reach customers. The company plans to roll out a number
of collaborations in the coming months with select partners, which
will provide value both to the brands and the users. Brands will have
direct access to a large, highly engaged community, 100% of whom are
passionate about beauty. Preen.Me's advanced database will provide
brands with unprecedented information regarding actual product usage,
price sensitivity and more, enhancing their ability to connect with
customers and new trends. 
Building on its early success, Preen.Me aims to become the leading
destination for all things beauty, transforming how women shop for
beauty products. The site will provide everything from inspiration to
personalized recommendations based on the user's social graph and
crowdsourcing, proving a holistic way to buy beauty better.  
Beauty enthusiasts can join the Preen.Me Community in a number of
ways. At www.Preen.Me, on Facebook at and on Twitter
@preendotme, #preenme. 
About Preen.Me:
 Preen.Me aims to transform the $60 billion US beauty
market into a modern marketplace, fueled by passionate consumers.
With a 1M+ strong, highly engaged community, Preen.Me provides beauty
inspiration and knowledge to women the world over. This is the first
step in creating a better way to buy beauty, to be followed by the
addition of personalized product recommendations based on
crowdsourcing and the user's social graph. Preen.Me will enable women
to compare products at different price points on one web site, and
provide everything necessary to make a confident purchase, while
creating the fun and engaging experience that buying beauty should
Media Contact: 
Susan Lindner/Keisha McCotry
Emerging Media
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