Kaon Introduces Touch Free, Gesture Based v-Wave(TM) for the Next Generation of
B2B Product 3D Demonstrations
B2B Marketers Use Natural User Interface Technology to Captivate
Prospects While Delivering Crucial Product Differentiation Messaging
LAS VEGAS, NV -- (Marketwire) -- 03/18/13 -- EXHIBITOR 2013 -- Kaon
Interactive, the leading provider of interactive 3D product marketing
content, today announced the Kaon v-Wave(TM), an advanced
gesture-control based product demonstration platform that allows B2B
marketers for the first time to offer touch-free, photo-realistic 3D
demonstrations of their products and solutions. The Kaon v-Wave
offers a new presentation experience for 3D Product Models and
solutions stories, enabling prospects and customers to interact with
and explore dynamic product content on a Kaon v-OSK appliance by
simply gesturing with their hands.
"The Kaon v-Wave is the latest innovation in interactive
technologies, and this gesture based interactive experience is
intended to expand the portfolio of engagement models for customer at
trade shows, briefing centers and events," said Gavin Finn, Kaon
Interactive's President and CEO. "Using intuitive hand motions,
prospects can now explore 3D Product Models, creating an emotional
connection while they delve into core product and solution
differentiators. The Kaon v-Wave is the first to combine the dynamics
of a 'fun' experience with useful, relevant B2B product messaging and
demonstrations that increases knowledge retention and accelerates
Draw in Prospects & Make Your Exhibit Memorable: Corporate and
Product Differentiation on the Show Floor
The Kaon v-Wave is
ideally suited for B2B marketers that are looking for a unique,
user-driven way to demonstrate and differentiate their complex
products on the busy tradeshow floor, where it can often be difficult
to captivate a prospect's attention. By focusing on product content,
this new 3D experience creates the environment wherein both the 'wow'
factor and a serious knowledge transfer can occur within the same
Increase Prospect Engagement To Increase Booth Traffic and Drive
Using the Kaon v-Wave as a component of the suite of
interactive modes of exploring product tours lets users look 'under
ood' of your product to better understand workflow, process and
what makes it different. While interacting with v-Wave, prospects are
in the driver's seat to explore and interact with the photo-realistic
3D products by manipulating them in the same way they would
investigate the actual product. Users can rotate 3D Product Models to
any angle, zooming and moving the products around on the screen, or
navigate through solution stories depicting products in their natural
environments, with the simple wave of a hand.
As with any Kaon-developed interactive content, prospects can
navigate anywhere, in any sequence, allowing booth visitors to
explore the offerings that are of interest to them, at whatever level
of depth they desire. Kaon v-Wave now enables compelling and
effective product presentations that increase customer engagement,
bolster knowledge retention and improve Sales effectiveness -- all
with a flick of their wrist.
About Kaon Interactive
Founded in 1996, Kaon Interactive provides
interactive 3D product marketing applications that help B2B marketers
and salespeople consistently demonstrate and differentiate products
anywhere anytime and turn prospects into customers. By combining
touch-screen, interactive features with 3D photo-realism, Kaon's 3D
Product Models transform product marketing content into visual
product storytelling experiences to deepen customer engagement,
expenses and accelerate the sales cycle. More than
4,000 Kaon interactive applications are being used at worldwide at
trade shows, remote sales demonstrations, product launches, executive
briefing centers, and on customer and partner websites by leading
global product manufacturing companies including Cisco, Juniper
Networks, BD, GE Industrial, Waters and Belden. To experience a
demonstration and learn more about Kaon or pricing, visit
www.kaon.com or call us at 978-344-4106.
Copyright (c) 2000-2013 Kaon Interactive, Inc. All rights reserved.
All other trademarks are the property of their respective owners.
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