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Zipcar Launches Honda Fit EVs into Portland Fleet

              Zipcar Launches Honda Fit EVs into Portland Fleet

Zipcar, ECOtality and Portland State University working together to provide
increased sustainable transportation options for Portland residents

PR Newswire

CAMBRIDGE, Mass., Feb. 26, 2013

CAMBRIDGE, Mass., Feb. 26, 2013 /PRNewswire/ --Zipcar, Inc. (Nasdaq:ZIP), the
world's leading car sharing network, today announced the introduction of 2013
Honda Fit EV battery electric vehicles (BEV) into the Zipcar Portland fleet,
with the first vehicles located at Portland State University (PSU). Charging
stations for the EVs are provided by ECOtality, Inc. (Nasdaq:ECTY), a leader
in clean electric transportation and storage technologies, which is also
providing Zipcar members access to the company's Blink Network of charging
stations in Portland during their reservations.

(Logo: http://photos.prnewswire.com/prnh/20111118/MM09809LOGO )

"We are very excited to introduce Honda Fit EVs into the Zipcar fleet here in
Portland. The new EVs add to the selection of smart and sustainable vehicle
options Zipcar currently offers, and will help our members further reduce
their environmental impact by driving on electricity only," said Jeremy
Nelson, General Manager, Zipcar Portland.

The new Honda Fit EVs are located on PSU's campus at Parking Structure 1, and
are available to all Zipcar members ages 21+ for hourly reservations, starting
from $10.25 per hour. Zipcar chose PSU for the location of its first EVs in
Portland because of the University's leadership in environmentally conscious
innovations, including its Electric Avenue automotive charging stations on
campus.

"Having electric vehicles available at PSU through Zipcar fits perfectly with
our sustainability mission," said Portland State University President Wim
Wiewel. "It's a clean transportation option that I think our students,
faculty and staff are really going to appreciate."

Through Zipcar's program with ECOtality, members who reserve Honda Fit EVs in
Portland will have full access to ECOtality's Blink Network of charging
stations located throughout the Portland area if they are in need of a charge
during their reservation. Each Zipcar Fit EV is outfitted with a Blink InCard,
which provides complimentary access to Blink Network charging stations to
charge up, similar to the way gas cards work in other Zipcar vehicles. To find
Blink Network charging stations in the greater Portland area, please visit:
http://www.blinknetwork.com/blinkMap.html.

"As EV's enter into mass adoption, innovative companies such as Zipcar allow
us to introduce our Blink charging stations to an audience that might not
otherwise have the opportunity to experience an EV," stated Greg Fioriti,
Chief Revenue Officer of ECOtality, Inc. "We look forward to working with
Zipcar and generating increased awareness of EVs throughout the Portland
area."

EV Member Education Program
Prior to reserving one of the Zipcar EVs, members will have the opportunity to
learn more about driving electric vehicles through Zipcar's member education
program. Members can visit www.zipcar.com/portlandev to learn more about the
electric vehicles, watch an instructional video, go through a quick
orientation process and make a reservation.

Honda's 2013 Fit EV, based on its popular five-passenger Fit, earns a combined
adjusted Environmental Protection Agency mile-per-gallon-equivalency rating of
118 MPGe^1, and an unprecedented low consumption rating of just 29 kilowatt
hours per 100 miles[1]. The 100-percent electric Honda Fit EV features a
20-kilowatt-hour Lithium-Ion battery and a compact 92-kilowatt AC synchronous
electric motor that generates 189 ft-lb of torque. When connected to a
240-volt circuit, the Honda Fit EV battery can be recharged in less than three
hours from a low charge indicator illumination point^2.

Zipcar is a longstanding pioneer in using advanced vehicle technologies. It
was the first car sharing company in the United States to introduce electric
vehicles, starting in Boston in 2002, and the first to offer hybrid vehicles
through a partnership with Honda in Seattle in 2003. Zipcar member surveys
show a strong interest in the use of advanced technology and alternate fuel
vehicles in the program.

About Zipcar
Zipcar is the world's leading car sharing network with more than 777,000
members and nearly 10,000 vehicles in urban areas and college campuses
throughout the United States, Canada, the United Kingdom, Spain and Austria.
Zipcar offers more than 30 makes and models of self-service vehicles by the
hour or day to residents and businesses looking for smart, simple and
convenient solutions to their urban and campus transportation needs. More
information is available at www.zipcar.com.

About Portland State University (PSU)
Located in Portland, Oregon, PSU has about 30,000 undergraduate and graduate
students. PSU's motto is "Let Knowledge Serve the City," and we provide every
student with opportunities to work with businesses, schools and organizations
on real-world projects. Our downtown campus exhibits PSU's commitment to
sustainability with green buildings, while sustainability is incorporated into
much of the curriculum.

About ECOtality, Inc.
ECOtality, Inc. (NASDAQ:ECTY), headquartered in San Francisco, California, is
a leader in clean electric transportation and storage technologies. Through
innovation, acquisitions, and strategic partnerships, ECOtality accelerates
the market applicability of advanced electric technologies to replace
carbon-based fuels. For more information about ECOtality, Inc., please visit
www.ecotality.com.

About Honda
In addition to the Fit EV, Honda's diverse portfolio of alternative fuel
vehicles has included numerous technologies to improve fuel efficiency and
reduce CO[2] emissions including the first EV leases in California (1997 Honda
EV Plus), the retail introduction of America's first hybrid (1999 Honda
Insight), delivery of the first fuel-cell electric vehicle in the U.S. (2002
Honda FCX), four generations of the Civic Natural Gas (first introduced in
1998) and the first gasoline-powered vehicles in the hands of consumers to
meet stricter emissions standards. Honda has also led the Union of Concerned
Scientists (UCS) rankings of overall vehicle environmental performance since
2000, and a Honda vehicle has topped the list of America's greenest vehicles,
from the America Council for an Energy-Efficient Economy (ACEEE), for 15
consecutive years.

ZIP-G

[1] ^ 132/105/118 city/highway/combined miles per gallon of
gasoline-equivalent (MPGe) rating; 82 mile combined (city/highway) driving
range rating (adjusted). Ratings determined by U.S. EPA. Your MPGe and range
will vary depending on driving conditions, how you drive and maintain your
vehicle, battery age/condition, and other factors. For additional information
about EPA ratings, visit
http://www.fueleconomy.gov/feg/label/learn-more-electric-label.shtml.

^2 From low-charge indicator illumination point to full charge how you drive
and maintain your vehicle, battery age/condition, and other factors. For
additional information about EPA ratings, visit
http://www.fueleconomy.gov/feg/label/learn-more-electric-label.shtml.

SOURCE Zipcar, Inc.

Website: http://www.zipcar.com
Contact: Colleen McCormick, Zipcar - Public Relations, +1-617-336-4342,
cmccormick@zipcar.com; or John Kirkland, Portland State University -
Communications, +1-503-725-2319, Jrk3@pdx.edu; or Kim Setliff, ECOtality Media
Relations, +1-415-977-1942, kimberly@antennagroup.com; or Jessica Fini, Honda
- Public Relations, +1-310-783-3724, Jessica_fini@ahm.honda.com