Canadians think they are only moderately stylish when it comes to personal style

Canadians think they are only moderately stylish when it comes to personal 
Montreal voted as the most stylish city in Canada, beating Toronto 
TORONTO, March 15, 2013 /CNW/ - In less than one week, all eyes will be on 
Toronto for one of North America's premiere fashion events - World MasterCard 
Fashion Week. However, when it comes to our style, 60% of Canadians say that 
we are only moderately stylish. According to a recent survey by MasterCard 
Canada, only 6% of those surveyed scored Canadians as very stylish and one 
third (30%) say Canadians are not stylish at all. 
The survey also found that: 

    --  Though Canadians see themselves as only moderately stylish,
        most of us still think we're more stylish than our American

  o 36% scored Canadians as more stylish
  o 26% scored Americans as more stylish
  o 38% unsure if Canada is more stylish than the US 
--  Canadians think that style varies by city
  o 40% find Montreal to be the most stylish city
  o 22% find Toronto to be most stylish city
  o 14% find Vancouver to be most stylish city
  o 2% find Ottawa to be most stylish city
  o 13% unsure of which Canadian city most stylish 
--  Canadians believe that there are multiple factors that affect 
    our style
  o 44% think culture contributes to style
  o 13% think attitude contributes to style
  o 12% think creativity is important to style 
"Canadians have a very unique point of view when it comes to style and much to 
be proud of when it comes to design and the fashion world. One of the ways 
we're connecting an industry event like World MasterCard Fashion week to 
consumers is through a program called Stylicity," said Richard McLaughlin, 
Senior Vice President, Global Products and Solutions, MasterCard Canada. "The 
purpose of Stylicity is to introduce people to the hidden gems. Whether the 
local retailers are established or new and noteworthy, we are giving 
cardholders great incentives to shop in their own backyard." 
As the official retail program for World MasterCard Fashion Week,Stylicity 
consists of a network of local retailers, spas and restaurants in Toronto 
presenting unique offers and experiences. Through the program, consumers can 
explore local and national merchants and receive exclusive offers when they 
pay with their MasterCard. The Stylicity program and special offers run from 
March 14 - March 30. 
"Stylicity, an award winning program, is about discovery. It is leaving your 
local neighbourhood and walking into another. It is taking a chance with a new 
restaurant that you heard about. It is finding the perfect store for the 
latest must-haves. Canadians have a great eye for style and all the etail and 
retail partners of Stylicity are the proof," said Richard McLaughlin. 
The survey found that iconic Canadian brands like The Hudson's Bay and Roots 
were picked as the brands that best define Canadian style with Le Chateau, 
Lululemon and Canada Goose to follow. Ryan Gosling, Justin Trudeau and Ryan 
Reynolds were ranked top 3 most stylish Canadian men and Shania Twain, Rachel 
McAdams and Kim Cattrall as the top 3 most stylish Canadian women. 

    --  8% ranked Justin Beiber as most stylish Canadian male
    --  4% ranked Carly Rae Jepsen as most stylish Canadian female
    --  44% unsure of most stylish Canadian female
    --  35% unsure of most stylish Canadian male

Since launching in the fall of 2011, Stylicity has grown 100% to include 
partnerships with more than 150 local Toronto retailers, restaurants and 
online national brands. The Stylicity program provides an opportunity for 
partner retailers to showcase their brands and products to local and Canadian 
consumers with the support of MasterCard's national marketing channels, and 
drive in-store and online traffic.

About MasterCard Worldwide MasterCardNYSE: MA,,is a 
technology company in the global payments industry. We operatethe world's 
fastest payments processing network, connecting consumers, financial 
institutions, merchants, governments and businesses in more than 210 countries 
and territories. MasterCard's products and solutions make everyday commerce 
activities - such as shopping, traveling, running a business and managing 
finances - easier, more secure and more efficient for everyone. Follow us on 
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MasterCard Canada Serda Evren VP, Corporate Communications & Philanthropy 416-365-6671

SOURCE: MasterCard Canada

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CO: MasterCard Canada
ST: Ontario

-0- Mar/15/2013 12:00 GMT

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